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This document outlines the key outcomes and action plans from the 2008 Channel Partner Meeting, emphasizing strategies for building sales in Southeastern Europe, Eastern Europe, China, SE Asia, and India. Key marketing initiatives are detailed, including focus areas such as filter testing, engine emissions, environmental monitoring, and laser printer emissions. The plan incorporates sales training, new literature, and trade show participation while enhancing service capabilities and establishing QualityGuard service agreements to maintain instrument performance.
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2008 Channel Partner Meeting Special Programs Review
Channel Initiatives • Assessing Plans to Build-out Sales in: • Southeastern Europe (√ Stamatios Pothos) • Eastern Europe • China • SE Asia (√ Mike Khoo) • India
2008 Marketing Initiatives • Special emphasis placed on: • Filter Testing • Engine Emissions • Air Quality/Environmental Monitoring • Pharmaceutical • Laser Printer & Photocopier Emissions
Filter Test Initiative • Phase I • Target 99 NIOSH-approved respirator manufacturers • New literature • New application notes • Series of mailers • Conducted sales training • New ad • Trade shows • Phase II • EN-equivalency (EN 143) • Phase III • Media testing
Pharmaceutical Initiative • The APS (3321) and Impactor Inlet (3306) provide manufacturers of pulmonary drugs and inhalable drug delivery devices a faster, less labor intensive alternative to cascade impactors • Theme: Save time & money • Direct mail campaign • 3 targeted mailers • New application notes • Available on web site • Trade shows
Engine Emissions • PN emission regulations for Euro 5 • Sept. 2011 • Only 3 years away!! • Heavy-duty inter-lab testing has begun • Fully expect PN limit for Euro 6 (2014)
Laser Printer & Photocopier Emissions • Laser printers and photocopiers have very high UF particle emission rates • Recent scientific publications have shown particle number emission rates from 108 to 1013 particles/hour1) • Maximum is close to cigarette smoking! • Source of indoor pollutants and thought to contribute to: • Asthma and allergic inflammation of airways • Irritation of skin and eyes • Sick building syndrome • Detecting UF particles is TSI’s core competence! • New application note on web • Poster presentation at EAC • EU Blue Angel eco-label expected to have UF particle limits 1) E. Uhde, C. He, M. Wensing (2006). Characterization of ultra-fine particle emission from a laser printer. Proc. Int. Conf. Healthy Building 2006, 2, 479-482.
2008 Particle Service Build-out • Created replacement parts & maintenance kits price catalog • Created Standard Service Procedures for major products
Service Build-out (cont’d) • Enhancing EU service capabilities • Hired 2 new service technicians • Adding EECPC & EEPS calibration benches • Established authorized service center with Tokyo Dylec (Japan) • Assessing future service center plans for China and SE Asia • Establishing QualityGuard service agreements
QualityGuard Service Agreements1 year or 3 year terms The QualityGuard TSI Service Agreement includes: • Annual factory maintenance and calibration • Technical support via phone or e-mail • Return to factory service for any instrument problem as needed • Factory repair and calibration: • Review written instructions or explanation of problem from customer • Initial inspection • Update manual, software and firmware as necessary • Clean instrument • Inspect and replace consumable components as needed • Leak check • Calibrate flow rates, voltages, and temperature control (if applicable) • Align optics • Zero check • Calibration (if applicable) • Final electrical checkout and performance verification How is this different from a warranty? Extended coverage + annual service and calibrationService contract overrides warrantyUS Beta test onlyInternational launch September
Customer Delighters Find the ‘Win-Result’ • Upfront fixed costs • Optimal data accuracy • Trouble-free operation • Avoid unscheduled downtime • Instrument and firmware updates • Quality • Technical Expertise • Value
Contracts • Must be submitted with order • Word format template • Company Name • Address • Model • Serial Number • Dates • Price • Quotation Number • Signatures
Literature Re-branding • 2008 Activities: • CPCs (√) • 8130/8127 Filter Testers (√) • Filter Test Catalog (√) • New Catalog! (Aug.!!) • APS • SMPS
Managing Sales Inventory • Top priority to manage our assets • Policy for selling demo instruments at a discount • Open to all channel partners • Discounts depend on instrument age (e.g. 12 months old = 10% discount from list price) • Why is this important? • Ensures sales team has newest/latest designs to demo • Great tool to compete against competition and preserve list price • Need your support to sell demo equipment before it gets 12 months old! • Contact your TSI sales manager or Alissa Kroening for all inquiries
Trade-in Program • The Particle Instruments trade-in program has been extended indefinitely • No changes to the program • 15% trade-in for specific products only • Contact your TSI sales manager for details • Use it to beat the competition and preserve our list price!
2009 Price Catalogs • Will be distributed by Nov. 1, 2008 • Expect 5% price increase across the board • Due to raising costs of energy, transportation, raw materials, etc. • For 2009 budgetary quoting purposes, begin adding 5-8% to 2008 prices to be safe
Delivery Lead Times • Began 2008 with strong backlog position • Bookings on-track thru first half of 2009 • Delivery cycle time goal of 20-30 business days (4-6 weeks) for most Particle Instruments (excludes 3160 & few other products) • Manufacturing improvements: • Moved inventory (parts) to the manufacturing floor • Optimized work cells for the APS, Classifier, CPCs, etc. • Separating repair service (RGs) from production • Will be complete by end of 2008 • Major focus to optimize parts procurement and inventory levels • Sales can help to minimize lead times • Provide advance notification about large orders (anomalies) • Get customer to open the L/C as fast as possible • TSI doesn’t begin building the instruments until we’ve received the L/C! • Provide NRC forms at time of order • Get advance approval for special payment terms • Get advance approval for discounts
Final Remarks Let’s work hard & work together!! Let’s have FUN & make lots of SALES!!