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Successful Networking and Campaigning Strategies in Occupational Safety and Health

This report outlines key strategies for successful networking and campaigning in Occupational Safety and Health (OSH). Effective communication is essential, focusing on your audience to deliver messages in the simplest way possible. Successful campaigns require partners, adequate funding, media involvement, and meticulous planning. A novel strategy integrating education and entertainment can help engage new audiences and stakeholders. Evaluation methods include quantitative metrics like requests for materials and qualitative feedback from surveys.

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Successful Networking and Campaigning Strategies in Occupational Safety and Health

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Presentation Transcript

  1. Peter Rimmer • Report from Workshop 3 • Successful networking and campaigning in OSH • OSH communications consultant

  2. Planning Focus on your audience and try to get the message across in the simplest possible manner is the first ground rule in communication

  3. Leadership

  4. Successful campaigning will not work without: • Campaign partners • A large budget • Media involvement • Good planning

  5. Communications Strategy • A new conceptbased oneducation and entertainment

  6. Reaching out to new audiences

  7. Participation

  8. Stakeholders

  9. Stakeholders

  10. Evaluation • Quantitative: • Number of enquiries • Counting hits • Requests for materials • Conference/workshop attendees • Requests for newsletters/booklets • Qualitative • Conference evaluation surveys • Awareness surveys • Market research

  11. Which social media do you use personally? • Twitter • Facebook • Other social media • None of these

  12. Work in progress

  13. What is your opinion of the value of the workshop? • Excellent • Verygood • Good • Average

  14. United Colours of Benetton

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