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Engagement Strategies: Multiplying Your Volunteers and Donors

Engagement Strategies: Multiplying Your Volunteers and Donors. Baird Straughan , LeadGreen Valerie Olinik-Damstra , Bad River Watershed Association (with thanks to Sara Arkle , Idaho Conservation League). Goals for this session: .

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Engagement Strategies: Multiplying Your Volunteers and Donors

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  1. Engagement Strategies: Multiplying Your Volunteers and Donors Baird Straughan, LeadGreen Valerie Olinik-Damstra, Bad River Watershed Association (with thanks to Sara Arkle, Idaho Conservation League)

  2. Goals for this session: Recognize the engagement strategies you already use to recruit volunteers, leaders and other supporters. Consider some examples of structured, measured engagement strategies. Design your own engagement strategies to discuss back in your organization.

  3. A pop-up …

  4. More ways to engage …

  5. The thank you email …

  6. And every so often …

  7. So I googled “Lead nurturing” …

  8. Switch this one out.

  9. Activist Path Web visitor Attend event or express concern Attend training, meeting E-news Event Appeals Targeted email, Phone call Personal follow-up

  10. Activist Path Web visitor Attend event or express concern Attend training, meeting E-news Event Appeals Attends event Donor Path Donation > $100 Thank you call, Event invites Major Donor cultivation

  11. So what’s so different about this? • Systematic • Measured • Unified

  12. Engagement Strategies applied …

  13. ICL Engagement Levels Board, major donor Spokesperson, super volunteer, donated 100 to 500 Member or donor, or >5 actions Took e-action (FaceBook, Democracy in Action), frequent retweeter, wrote LTE Clicked through or provided contact info Unique website visitor

  14. Board, major donor Spokesperson, super volunteer, donated 100 to 500 Member or donor, or >5 actions Took e-action (FaceBook, Democracy in Action), frequent retweeter, wrote LTE Send e-bits twice a month; ask for e-donations Send action alerts, e-bits; ask for e-donations Newsletter, action alerts, e-bits, member events Personal visit, thank-you call, special event invite Clicked through or provided contact info Unique website visitor

  15. ????

  16. ????

  17. Example 2: Engagement Strategies in a Campaign Bad River Watershed Association

  18. Spring 2011: Proposed Taconite Mine

  19. New Law Proposed to Exempt Mining from Environmental Regulation BRWA visits to State Legislators

  20. BRWA Engagement Strategy I’m confident in my grasp of the issues. Training workshop Experienced stream monitors

  21. BRWA Engagement Strategy, 2 Training workshop Hot issue, aka the proposed mine Public presentation on water quality issues

  22. BRWA Website Petition 1,585 Signatures 1,400 of them new to The database

  23. Individuals in BRWA database

  24. Jurisdiction of petition signers

  25. The Results April training workshop Presentation in Morse, near proposed mine 12 new monitors, 3 had signed petition 1585 signers, 364 with addresses in watershed 60 participants, 24 of them had signed petition

  26. Engagement of Petition Signers

  27. Engagement of Petition Signers

  28. Design Your Own Engagement Strategy

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