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Keeping and Upgrading Your New Donors

Keeping and Upgrading Your New Donors. Broadening Your Definition:. _________ Acquisition ____________ Reactivation. New Donor. Lapsed Donor. Why New Donor Acquisition?. _______. Attrition. D x 3. Donors lapse for three basic reasons: 1. Death (801 deaths per 100,000)

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Keeping and Upgrading Your New Donors

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  1. Keeping and Upgrading Your New Donors

  2. Broadening Your Definition: • _________ Acquisition • ____________ Reactivation New Donor Lapsed Donor

  3. Why New Donor Acquisition? • _______ Attrition Dx3 • Donors lapse for three basic reasons: • 1. Death (801 deaths per 100,000) • 2. Departure • 3.. Dissatisfaction

  4. Why New Donor Acquisition? Relational Marketing Strategies b. ______ Growth Mega Major Donors Large Donors Middle Donors Tactical Upgrade Strategies Small Donors Acquisition

  5. What’s a Good Acquisition Response? • Cost vs. Investment? • Make Money? • _________ Break-Even! New Donors =

  6. Retention Strategies: • What is it and what should it be? • _________ - two very powerful words We seek a 50% or better annual retention rate Thank You! • Call • Receipt/Brochure • Card • Welcome Newsletter

  7. Upgrade Strategies: • ___________ • ______________ • ______ • ____________ • ____________ Ask Amounts Mailing Schedule Offers Re-Thank You Re-Acquisition

  8. Results:

  9. Questions? Thank You!

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