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Sean Nelson Audrey Frank Anson (Chan Chuen Yiu )

By. Sean Nelson Audrey Frank Anson (Chan Chuen Yiu ). Agenda. Company Background. In 1980… Whole Foods Market started out with one small store in Austin, Texas. Today… More than 270 stores in North America and the United Kingdom. Team Members: 54,000 Distribution Centers: 9.

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Sean Nelson Audrey Frank Anson (Chan Chuen Yiu )

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  1. By Sean Nelson Audrey Frank Anson (Chan ChuenYiu)
  2. Agenda
  3. Company Background In 1980… Whole Foods Market started out with one small store in Austin, Texas. Today… More than 270 stores in North America and the United Kingdom. Team Members: 54,000 Distribution Centers: 9 The flagship store and global support offices in Austin, Texas
  4. A Mission-Driven Company
  5. A Mission-Driven Company
  6. A Mission-Driven Company
  7. A Mission-Driven Company
  8. Green Mission The Three R’s Alternative Energy Green Building Other Green Initiatives
  9. High quality food Real estate in wealthy neighborhoods Good customer service Passionate and enthusiastic employees Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere No Unions Fair labor wages for the farmers
  10. Pricing perception - "Whole Paycheck" Viewed as a luxury shopping destination Targets a relatively small amount of shoppers Lacks true customer loyalty
  11. Expand private label Wide amount of areas where the stores are located allows for individual famers to sell to store regions Limit all potentially tainted food Expand prepared foods Classes that educate the new consumer about a new product
  12. Economic downturn impacts consumer spending Low cash on hand Low spend per trip due to high prices. Individuals buy the specialty item and not the essentials Organic and specialty labeled items are not strictly regulated by the U.S., which may lead to potentially contaminated food by farmers who cut corners
  13. http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1 TV Commercial
  14. References http://www.wholefoodsmarket.com http://en.wikipedia.org/wiki/Whole_Foods_Market http://www.youtube.com/watch?v=Vs31CkHWwBE&NR=1
  15. The End
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