Ethics and the Office Let’s talk about how PR Practitioners should act in the workplace
MTSU Chapter Announcements • October 17 Luncheon hosted by PRSA Nashville • From 11:00-1:00 • Email me if you would like to go • Remind • Text @4b44b7 to 81010 • Committees • Sign-up sheets in the front • Dues MUST be paid by October 24
Let’s talk WORKSHOP • Possible Dates: October 21 or 28, November 11 or 18 • MTSU Library • From 1 – 3:30/4 • Topics will include: • Resume and Cover Letter Writing • What can you do with a PR Degree • Creating a personal brand • Keys to Networking Professionally
Our Next Meetings • October 3, 2017 • Speaker: Unknown • Possibility it will be cancelled • October 24, 2017 (DUES REQUIRED) • Speaker: Deborah Varallo, Varalllo PR Founder • Topic: PR, Marketing and Advertising in the Real World • November 14, 2017 • Speaker: Amanda Murphy, CMT • Topic: Entertainment PR
the core values of PRSA members and of the public relations profession the foundation for the Member Code of Ethics set the industry standard for the professional practice of public relations guide our behaviors and decision-making processes vital to the integrity of the profession as a whole PRSA Code of Ethics
Advocacy • We are responsibleadvocates for those we represent • We provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate • How does this look in your life?
Honesty • We adhere to the highest standards of accuracy and truth in advancing the interests of those we represent and in communicating with the public • How does this look in your life?
Expertise • We acquire and responsibly use specialized knowledge and experience • We advance the profession through continued professional development, research, and education • We build mutual understanding, credibility, and relationships among a wide array of institutions and audiences • How does this look in your life?
Independence • We provide objective counsel to those we represent • We are accountable for our actions • How does this look in your life?
Loyalty • We are faithful to those we represent, while honoring our obligation to serve the public interest • How does this look in your life?
Fairness • We deal fairly with clients, employers, competitors, peers, vendors, the media, and the general public • We respect all opinions and support the right of free expression • How does this look in your life?
Making the Code of Ethics more relevant in the PR Practitioner’s life Code of Provisions of Conduct
Free Flow of Information • The free flow of accurate and truthful information is in the best interest of the public and leads to informed decision making • Examples of Improper Conduct Under this Provision: • Knowing that your favorite candy is skittles, a fellow student brings you them and encourages you to write a story that reflects them in a good light while hiding elements of the truth.
Competition • Promoting healthy and fair competition among professionals preserves an ethical climate while fostering a robust business environment • Examples of Improper Conduct Under This Provision: • The Marketing Club on campus begins telling its members to publicly disgrace PRSSA in hopes of gaining more members for their organization.
Disclosure of Information • Open communication fosters informed decision making • Examples of Improper Conduct Under this Provision: • Lying by omission: A practitioner for a corporation knowingly fails to release financial information, giving a misleading impression of the corporation's performance. • A member discovers inaccurate information disseminated via a Web site or media kit and does not correct the information.
Safe Guarding Confidences • Client trust requires appropriate protection of confidential and private information. • Examples of Improper Conduct Under This Provision: • A PRSSA member discusses with a fellow member about their struggle in finding an internship and their disappointment in the President for not helping more. The fellow member then discloses this information to the President to try and get on their good side.
Conflicts of Interest • Avoiding real, potential or perceived conflicts of interest builds the trust of clients, employers, and the publics • Examples of Improper Conduct Under This Provision • A MTSU PRSSA member becomes romantically involved with the VP of the Advertising club and decides to join that organization as well. When asked if PRSSA or the Advertising Club is better by the VP, the student isn’t sure how to answer.
Enhancing the Profession • Public relations professionals work constantly to strengthen the public’s trust in the profession • Examples of Improper Conduct Under This Provision: • A PRSA member declares publicly that a product the client sells is safe, without disclosing evidence to the contrary. • A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership.
https://www.youtube.com/watch?v=JIpPCaOpDjY • https://www.youtube.com/watch?v=9AzbTkZYDcE • https://www.youtube.com/watch?v=26E0qIn72Gc • https://www.youtube.com/watch?v=gO8N3L_aERg • https://www.youtube.com/watch?v=PLp8pjqwlsc • https://www.youtube.com/watch?v=imwXuPQuXQ0 • https://www.youtube.com/watch?v=XvTvpg1I1JM • https://www.youtube.com/watch?v=Yswex82H8Cc • https://www.youtube.com/watch?v=gK0omJb6sa8