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Implementation of Lyris

Implementation of Lyris Mark Engebretson School of Public Health Background In early 2006, SPH had… One biweekly internal newsletter for all students, faculty, and staff (SPH News) An all-school listserv (manually updated) everybody@sph.umn.edu A communications problem Background

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Implementation of Lyris

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  1. Implementation of Lyris Mark Engebretson School of Public Health

  2. Background • In early 2006, SPH had… • One biweekly internal newsletter for all students, faculty, and staff (SPH News) • An all-school listserv (manually updated) everybody@sph.umn.edu • A communications problem

  3. Background • AHC and SPH focus groups learned that students didn’t know if SPH News (and AHC News Capsules) was intended for them; these newsletters didn’t seem relevant • E-mail list was spammed by people within the school and by people outside the school

  4. Background • This was typical: • “Attention SPH students, faculty and staff: • In the interest of promoting wellness and togetherness I would like to start an informal tradition of a morning group run/jog for anyone interested. … Lets meet Tuesday and Thursday (April 3rd and 5th) at 7:45 am at the gopher statue outside the rec center.”

  5. Background • Two days later… • “Attention SPH students, faculty and staff, • I am sorry if anyone came to the run thursday morning and didn't find me there. I was not feeling well that morning and could not make it. I will be at the gopher statue this Tuesday and Thursday at 7:45 for those who would like to run. See you there!”

  6. Solutions • Develop e-mail policy • Develop targeted e-newsletters • Implement Lyris • Create opt-out student-to-student listserv

  7. E-mail Policy • Modeled after other colleges/universities • Intended to reduce the volume of e-mail • Intended to promote more planning when communicating with internal audiences

  8. E-mail Policy Types of E-mail, Approval and Delivery: • Urgent messages • Important messages (messages of school-wide importance) • Informational messages www.sph.umn.edu/about/policies/email.html

  9. E-mail Policy Lists affected: • All School • All Faculty • All Students • All Staff Approvers: • Dean • Associate and Assistant Deans • Student Services Director

  10. Delivery Process/Guidelines • Lyris must be used to deliver messages • Lists must be managed in Lyris • Divisions urged to use Lyris • Guidelines provided regarding subject/body of message, attachments (none), sender info, etc.

  11. SPH e-newsletters • Internal: • SPH News (faculty/staff) biweekly • The Weekly SPHere (students) External: • SPH Alumni News (quarterly) • Research Brief (monthly) • Welcome ‘U’ News (monthly) • SPH Mentor Connection (monthly) • CPHEO News • MHA alumni info

  12. SPH e-newsletters

  13. SPH e-newsletters (text)

  14. GIL Segments • All internal mailings (newsletters and other mailings) use the appropriate GIL segment:

  15. Advantages • Central record of all mass e-mailings • GIL segment is updated automatically prior to each mailing • Tracking of opens, clickthroughs • More control over formatting of e-newsletters (text version is link to web)

  16. Disadvantages • More of my time spent managing manual lists and sending e-mails: • For the Dean • Associate Deans • HR Director • Etc…..

  17. Some Numbers • Opens average 34% • Clickthroughs average 22.5% • 20,203 pageviews and 4,157 visitors for online Weekly SPHere in 2007-08 school year

  18. Other e-mail Tools • Deliver blogs, podcasts via e-mail to subscribers using: • Feedburner (www.feedburner.com) • Feed Blitz (www.feedblitz.com)

  19. Feedburner

  20. Feedburner • Feedburner’s “BuzzBoost” provides a snippet of JavaScript to paste into your pages so you can republish feeds.

  21. Thank You: • Peter Riemenschneider • Peter Wiringa • Jane Gehan • Joann Gustafson • John Kellogg

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