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Outlook 09 Changing Times, Emerging Trends Tuesday 17 February 2009 Presented by Mark McCrindle

www.mccrindle.com.au. Outlook 09 Changing Times, Emerging Trends Tuesday 17 February 2009 Presented by Mark McCrindle. www.mccrindle.com.au. demo graphics 1978 2020. Population: 14m 24m 15-19 year olds: 1.2m 1.3m 65-69 year olds: 0.4m 1.3m

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Outlook 09 Changing Times, Emerging Trends Tuesday 17 February 2009 Presented by Mark McCrindle

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  1. www.mccrindle.com.au Outlook 09 Changing Times, Emerging Trends Tuesday 17 February 2009 Presented by Mark McCrindle

  2. www.mccrindle.com.au demographics 1978 2020 Population: 14m 24m 15-19 year olds: 1.2m 1.3m 65-69 year olds: 0.4m 1.3m Births (TFR): 2.1 1.6 Median Age: 29 40 Life expectancy: 69 84 Sources: ABS 2008, NATSEM.

  3. www.mccrindle.com.au demographics emergingtrends

  4. www.mccrindle.com.au psychographics

  5. www.mccrindle.com.au psychographics Tradition Reputation Sit & Listen Long-term needs Content Authority Technical - IQ Innovation Recommendation Try & See Short-term wants Process Authenticity Relational – EQ

  6. www.mccrindle.com.au characteristics of the 21st Century

  7. www.mccrindle.com.au postlifestage

  8. www.mccrindle.com.au postlifestage 19th Century childhood adulthood adulthood 20th Century childhood teens adulthood adulthood teens adulthood 21st Century tweens teens kippers adulthood childhood

  9. www.mccrindle.com.au poststructural

  10. www.mccrindle.com.au poststructural Funnel

  11. www.mccrindle.com.au poststructural Fluid

  12. www.mccrindle.com.au poststructural L Command & Control - 20th Century FINANCE OPERATIONS MARKETING

  13. www.mccrindle.com.au poststructural Collaboration & Cooperation - 21st Century L L L L L L L L

  14. www.mccrindle.com.au Top 5 Gen Y value propositions: • Social Connection • Fun & Entertaining • Cool & Socially Desirable • Life Enhancing • New & Innovative Source: McCrindle Research Mind & Mood 2008

  15. www.mccrindle.com.au postlinear

  16. SELF ACTUALISATION SELF ESTEEM SOCIAL SECURITY SURVIVAL postlinear: Maslow’s hierarchy today:

  17. www.mccrindle.com.au postrational

  18. SEEKERS EMBRACERS HECKLERS AGREE-ERS www.mccrindle.com.au postrational: cognitive-emotive engagement + EMOTIVE - - + COGNITIVE

  19. Political Economic Social Technological Environmental Legislative Understanding the times: PESTEL Analysis

  20. Asymmetrical power Citizens become customers Growth in privatisation &PPP’s Global treaties Political: The Top 4

  21. Economic: The Top 4 Infrastructure upgrades Intergenerational $ transfer Lifestyle debt Skills shortages

  22. Social: The Top 4 Ageing population Redefined households Work-life balance Safety-net syndrome

  23. Technological: The Top 4 Transparency & TRM Decline of the expert Accelerated S-curve Expectation inflation

  24. Environmental: The Top 4 Carbon trading/tax MYOC Greenwashing Sustainability reporting

  25. Legislative: The Top 4 More regulation, less compliance Incentivisation Focus on health and ageing Increasing centralisation

  26. More regulation, less compliance L Work-life balance S Infrastructure upgrades Ec Expectation inflation T Asymmetrical power P Sustainability reporting En Skills shortages Ec Incentivisation L Carbon trading/tax En Transparency & TRM T Growth in privatisation & PPP’s P Citizens become customers P CCIA ratings - The Top 12 (PESTEL) www.mccrindle.com.au

  27. www.mccrindle.com.au Presented by Mark McCrindle McCrindle Research Pty Ltd (02) 8824 3422 www.mccrindle.com.au info@mccrindle.com.au

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