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Elections 2014: Campaigns

Elections 2014: Campaigns. By the end of this training, you will be able to. Plan an election campaign Learn about various methods of campaigning. What is a Campaign?. “Work in an organized and active way towards a goal” – Oxford English Dictionary

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Elections 2014: Campaigns

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  1. Elections 2014: Campaigns

  2. By the end of this training, you will be able to... Plan an election campaign Learn about various methods of campaigning

  3. What is a Campaign? “Work in an organized and active way towards a goal” – Oxford English Dictionary The goal for every candidate should be to get elected.

  4. Planning • In this following weeks, think about how you will plan your week and a half of campaigning. • Things to consider when campaigning: Time management Who’s on my campaign team Campaign materials Online campaigning Realistic goals

  5. Campaign Actions Canvassing Speaking to students Videos Question & Answers Flash Mob

  6. Marketing Flyers Social Media Be original! Food (Sweets/Cakes) Posters/Banners

  7. TASK: • Taking on all you have learnt onboard, I want you to get into groups and plan a week of campaign action. • It should breakdown by day, location, and campaign action.

  8. Direct Communication • We have students based at the following campuses and sites: • Derby Campus (Kedleston Road, Markeaton Street, Britannia Mill, Derby Theatre, Chesterfield). • Buxton (Devonshire) Campus • Buxton and Leek College (Buxton and Leek sites)

  9. Types of Audience

  10. The Apathy Staircase Experience – provides platform to understand nature of experience Injustice – tell Students their experience is unjust Organisation – Need to provide support so. Action – Students must have gone through previous stages.

  11. TASK: • Gather into groups of two. • Take the role scenarios cards provided on the next slide. • Act out the scenario based on the character you are portraying.

  12. Public Speaking

  13. Question and Answer Sessions • These Q&A sessions will be your chance to convince students, in detail, about why they should vote for you. • The first Q&A you will do will be in the form of a video podcast, the second will take place in the Atrium of Kedleston Road and the third and final one will take place at the Dome in Buxton.

  14. TASK: • Write a 30 second speech on something that matters to you. • It can be anything you like!

  15. Speech giving from the Master • Watch this three minute speech by Barack Obama. • Make a note of various techniques he uses in his speech.

  16. Fear Being judged by others Being embarrassed Humiliation Going Blank Making mistakes

  17. Overcoming Fear • Write your answers in plenty of time • Be comfortable with the main points you’d like to make • Research and understand your area to improve confidence • Practice in front of somebody that you trust will give you supportive and productive feedback • Most importantly: Get used to hearing your own voice out loud!

  18. Back to the TASK • Having gone through the task, revisit your speech and include some of the techniques you have seen in the video and discussed.

  19. Things to take away... • Be organised • Be creative • Be positive

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