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Maintaining a loyal e-commerce customer definitely costs lesser than acquiring a new customer. Existing customers know your store in and out and generally have a higher order value than new customers.
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Building Customer Loyalty For Your Online Store http://www.elitemagentodevelopment.com
Introduction Maintaining a loyal e-commerce customer definitely costs lesser than acquiring a new customer. Existing customers know your store in and out and generally have a higher order value than new customers. A new customer will ‘try’ a few products before the trust is built and he has the confidence to place higher value orders. Statistics show that around 8% of the online customers are repeat customers.
How to Build Customer Loyalty For Your Online Store ? Design to create the right first impression The design of your ecommerce store should be such that it creates an undeniable first impression. A lousy website design will repel customers at the very first glance. Make sure that your customer service is felt online too! Make sure that your customer service is ‘seen’ online too! Make sure that you interact with your online customers via emails or follow up notifications about their order status etc. Customer Loyalty Programs Have customer loyalty programs. Loyalty programs ensure that customers develop some sort of attachment with your brand.
Conclusion Magento is packed with awesome features for your ecommerce stores; you can customize it to make the most of these features to run a profitable, successful online store.
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