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Understand the enforcement mechanisms and guidelines for legal ethics violations, from outsourcing to state attorneys general. Stay compliant with ABA best practices and avoid sanctions.
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Options Outsource Enforcement To Attorney Discipline for Ethics Violations To State AGs for Consumer Fraud To Prosecuting Attorneys for UPL prosecution Adopt and Advance the ABA Best Practice Guidelines
Outsourcing • Lawyers and only lawyers are subject to disciplinary enforcement • Lawyers may or may not be subject to consumer fraud, but all other individuals and entities are • Both lawyers and all entities are subject to UPL
Ethics Rules Impute Acts of Agents to Lawyers • Sometimes by Specific State Rules • FL Rule 4-7.10(b) lawyer who accepts referrals from a lawyer referral service is responsible for ensuring that any advertisements used by the service comply with the requirements of the Rules. • TX Rule 7.4(p) lawyer who advertises in the public media as part of an advertising cooperative or venture shall be individually responsible for: (1) ensuring that each advertisement does not violate this Rule.
Usually through a Catch-All Rule • ABA Model Rule 8.4(a) it is a professional misconduct to violate the rules through the acts of another.
The Ethics Rules Apply to the Internet – whether or not they say so
Potential Breaches • Rule 7.5(a) A trade name may be used by a lawyer in private practice if it does not imply a connection with a public or charitable legal services organization... • Rule 7.1 A Lawyer shall not bake a false or misleading communication about the lawyer or the lawyer’s services... Most states prohibit the creation of “unjustified expectations” and “unsubstantiated comparisons”
Rule 7.2(b) A lawyer shall not give anything of value for the recommendation of the lawyer’s services, except for the reasonable costs of advertising or the usual changes of a state-qualified or non-profit lawyer referral service or legal service plan. • Disclaimers • Limits on dramatizations • Limits on stock photos • Retention/Filing/Screening requirements • Rule 8.4(c) and (d) prohibit deception or misrepresentation and conduct detrimental to the legal profession.
Possible Outcomes • Cease and desist letter • “Ask Gary” Sanctions
Sometimes lawyers are listed without participating or even knowing it...
A Second Option – ABA Best Practice Guidelines At www.abanet.org/legalservices/delivery