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Strong Close to 2009 Year-end Report 2009

Strong Close to 2009 Year-end Report 2009. Ray Mauritsson, CEO & President Fredrik Sjöstrand, CFO. This is Axis. Founded in 1984 IT company driving the network video market Worldwide presence in more than 20 countries, 774 employees* Focused on Network Video Solutions (98%)

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Strong Close to 2009 Year-end Report 2009

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  1. Strong Close to 2009Year-end Report 2009 Ray Mauritsson, CEO & PresidentFredrik Sjöstrand, CFO

  2. This is Axis • Founded in 1984 • IT company driving the network video market • Worldwide presence in more than 20 countries,774 employees* • Focused on Network Video Solutions (98%) • Global partnerships through distributors, resellers and system integrators • Listed on NASDAQ OMX, Nordicunder the ticker AXIS Axis Headquarter, Lund, Sweden * December 31, 2009

  3. Agenda • 2009 – a summary • Financials • Thermal Network Camera • Activities on the market • Outlook

  4. Axis long-term strategy Partner network Broad and innovative product portfolio Global expansion

  5. 2009 – Outlook & outcome Outlook Outcome Growth 17%, boosted by currency effects Negative market outlook, hard to predict Stable incremental growth every quarter Short term perspective 24,000  30,000 global partners Continued strong partnerships +20 new network video products, (new platform, HDTV, H.264) High product launch pace 58 new employees(+8%), new local offices, opening of CLC 4 in US Global expansion High interest in networkvideo installations Successful installationsin all customer segments Positive long-term outlook Network video penetration continued

  6. MSEK Growth Sales • Full year 2009 • 2 301 MSEK (1 975) • Growth 17% • Currency effects, 275 MSEK • October-December, Q4 • 659 MSEK (501) • Growth 34% • Currency effects - 41 MSEK

  7. Currency effects on total sales by region MSEK

  8. MSEK Operating expenses, Q1, 2007- Q4, 2009

  9. MSEK Margin Margins* • Gross margin* • 52.5% (53.8%) • Operating margin • 18.3% (9.9%) • Profit margin • 18.2% (9.8%) *Q4 2009

  10. Sales in the regions* Americas EMEA Asia 40% 49% 11% *Q4 2009

  11. Product launches during 2009 Founded in 1984 0 2 + + Of innovative high quality network video products

  12. AXIS Q1910/-E Thermal Network Cameras Reliable detection in dark and challenging conditions

  13. Benefits of Axis thermal network camera • World’s first true thermal network camera • PoE • H.264, Motion JPEG • Distributed intelligence • Audio • Detect objects in • Total darkness • Difficult weather conditions • Smoke • You can never hide from thermal imaging • As there are no lights, there are limited shadows • A “greener” choice, since there is no need for energy-consuming floodlights

  14. Axis’ focus areas for thermal cameras • Government, to protect critical infrastructure, buildings, prisons, etc. • Transportation, to protect railways, airports, ports, docks and highways • Potential verticals where thermal cameras are very rare today • City surveillance • Education • Useful areas • Perimeter protection • Area protection • Building security & emergency management

  15. Securing Australian trains and Portuguese schools Press release, October, 21 • Network cameras for Sydney’s new suburban fleet • Total installation, approx. 7000 AXIS 209MFD-R • Installation roll-out during coming 3-4 years Press release, December 4 • Network cameras in 1200 schools in Portugal to increase security in public schools in a cost-effective way • 12,000 AXIS 225FD & AXIS 221 Network Cameras • Installation started August 2009 and continue during 2010

  16. Axis network cameras on buses in Prague Press release, February 3 • Network cameras for buses in Prague • Total installation order estimated at approximately 3400 network cameras • AXIS 209FD-R Network Camera • Installation • Started November 2009 and continues until 2014

  17. The market situation today Short-term perspective • Continued expansion • Product portfolio • Partner program • Recruitment • Continued risk of component shortage Long-term perspective • High growth potential for network video • Axis’ goals remain unchanged

  18. Questions & Answers Thank you!

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