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Triathlon Training. “You never know your own strength until you’re willing to test the limits.” -Michael Phelps, Olympic Gold Medalist. Store Locations and Managers. DALLAS HEADQUARTERS Departments and sales team. Dallas Headquarters: This is our story….
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Triathlon Training “You never know your own strength until you’re willing to test the limits.” -Michael Phelps, Olympic Gold Medalist October 20, 2009
Store Locations and Managers October 20, 2009
DALLAS HEADQUARTERS Departments and sales team October 20, 2009
Dallas Headquarters:This is our story… Triathlon Training was established in 2008 by Kaitlin Meyer who is now the C.E.O. The headquarters were founded in Dallas, Texas and in an attempt to reach individuals across the country who are interested in becoming anywhere between a beginner to a highly competitive triathlete, Triathlon Training opened two additional stores located in Tucson, Arizona and Denver, Colorado in 2009. It is because of our dedicated and highly trained staff of personal athletic trainers and sales team that we are able to offer each and every individual the perfect plan: Training individuals one-on-one to become competitive triathletes, ranging from the beginner to the elite racer, and equipping them with the perfect training and equipment necessary to do so, with out costing them a fortune. October 20, 2009
SALES AND MARKETING STRATEGY: TRAINING AND EQUIPPING THE ATHLETE AT AN IDEAL AFFORDABLE COST October 20, 2009
SALES AND MARKETING STRATEGY: TRAINING AND EQUIPPING THE ATHLETE AT AN IDEAL AFFORDABLE COST Triathlon Training is committed to serving its customers in the best way always, and that means equipping and training them as individual triathletes at a cost they can afford. The purpose behind our marketing strategy and the goal we have in mind, is helping individuals become the competitive triathletes they wish to become by giving them the training and necessary gear they need to do so, all at a price that keeps more money in their pockets. October 20, 2009
The Perfect Triathlon: What does it require? EQUIPMENT NECESSITIES October 20, 2009
THE LATEST SWIM GEAR • Triathlon swim suit (Male and Female) • “Matrix Race Suit” • $980.00-$1200.00 • This suit is custom made to fit each individual’s unique body and shape. The latex coating material and wind resistant layers allow for top performance racing. October 20, 2009
THE LATEST BIKE GEAR • Road bikes (Male and Female) • “The Turley 200” • $3100.00-$3300.00 • The Turley 200 is the newest road bike on the market. It includes five speed racing adaptation and multi-complex agility mechanisms. October 20, 2009
THE LATEST RUN GEAR • Long-distance racing shoes (Male and Female) • “Nike Existence Speed Shoe” • $89.00 • This uniquely designed shoe provides extra lift in the sole while maintaining a remarkably light weight of 3 oz. It is specifically designed to keep the foot cushioned on hard pavement for a long-distance race while providing a natural toe grip for optimum speed. October 20, 2009
Services offered: Personal Training Packages “This is not simply a store you come to buy the equipment necessities. Rather, with our talented group of athletic personal trainers, we offer a wide range of training package services to help you reach peak condition for race day.” –Kaitlin Meyer, C.E.O. • Training Package Beginner [A] • Personal training package includes one-on-one training with an individual trainer 3 times/week for 8 weeks. • $1200 total • Training Package Intermediate [B] • Personal training package includes one-on-one training with an individual trainer 5 times/week for 14 weeks. • $2400 total • Training Package Elite [C] • Personal training package includes one-on-one training with an individual trainer 6 times/week for 26 weeks • $3600 total October 20, 2009
Mission statement: Preparing Triathaletes of every age and ability • No matter what your age or your athletic ability, with the proper training, you can become a competitive triathlete. It takes dedication, hard work, perseverance, endurance, and motivation, but with time and training, nothing is impossible. However, once you’ve made the decision to endure this fantastic competitive sport, you’ll need the proper gear and equipment to make your training and racing the best and most effective that it can possibly be. That’s why, at Triathlon Training, we’re dedicated to equipping athletes with the most essential designed materials needed to make the most of their training and racing experience. We’re here to offer you top of the line gear and equipment but at a price you can afford and a name you can trust. With our certified team of personal athletic trainers, you can be confident that you’ll leave perfectly equipped with what you need to have a positive and effective training and racing experience on your way towards becoming a competitive triathlete. This is our promise to you. October 20, 2009