1 / 26

Web Redesign Proposal for Foodie Haven

Web Redesign Proposal for Foodie Haven. Group 2 July 1, 2011. Taxonomy & Navigation. Foodie Haven has : Great products !. Taxonomy & Navigation. Foodie Haven has : Great products ! In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling.

elliot
Télécharger la présentation

Web Redesign Proposal for Foodie Haven

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web Redesign ProposalforFoodie Haven Group 2 July 1, 2011

  2. Taxonomy & Navigation Foodie Haven has: • Great products!

  3. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling

  4. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more

  5. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more • A PROBLEM

  6. Taxonomy & Navigation Foodie Haven has: • Great products! • In-depth buying guides, useful how-to articles, interesting videos, engaging slice-of-life storytelling • Customers who value all that and who are eager to pay for more • A PROBLEM: Those great customers can’t find that fabulous content that’ll bring them back, cash in hand.

  7. Taxonomy & Navigation Foodie Haven has: A complicated, unintuitive navigation scheme • “Tips & Tricks” could be on any site out there, and it minimizes the importance of instructional content to customers. • “Find Out” is what everyone does everywhere. It doesn’t say “Here’s where Foodie Haven’s great classes are” to customers.

  8. Taxonomy & Navigation • Find Out • Cooking classes and demos • Food events • Contests • Store Locations • Celebrity Chefs • Tips & Tricks • Recipes • How-to’s • Videos • Cooking Techniques • Seasonal Ingredients • Equipment Information • Celebrity Chefs Shopping • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New items • Top rated • Community • Share recipes • Ask other foodies • Share photos and videos • Blogs • Celebrity Chefs

  9. Taxonomy & Navigation • Learn • Celebrity Chefs • Videos • How-to Articles • Equipment Information • Classes, Demos, Events • Contests • About Foodie Haven • Cook • Featured Recipes • Top-Rated Recipes • Recipes by Cuisine • New Recipes • Seasonal Recipes • Share YOUR Recipe! Shop • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New Items • Top-Rated

  10. Taxonomy & Navigation • Learn • Celebrity Chefs • Videos • How-to Articles • Equipment Information • Classes, Demos, Events • Contests • About Foodie Haven • Cook • Featured Recipes • Top-Rated Recipes • Recipes by Cuisine • New Recipes • Seasonal Recipes • Share YOUR Recipe! Shop • Cookware • Tools • Utensils • Electronics • Equipment • Baking • Glassware • Décor • Food • Brands • On Sale • Clearance • New items • Top-Rated Where did this come from??

  11. Taxonomy & Navigation Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs

  12. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs

  13. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs Verbatim Customer Feedback browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products

  14. Taxonomy & Navigation Article Text Laid-back risottoRisotto, asparagus, spring, vegetables, Mario Batali, easy Top 7 chef's knivesknife, chef's knife, Global, Wusthof, Kershaw Shun, Henckels, Sabatier, MAC Mighty, Misono Putting fresh in refreshmentshaved ice, snoball, Hatsuyuki Healthier summer party hostlow-calorie, burger, low-fat, grilling, pasta salad, mayonnaise, potato salad, vegetables, fruit Starting a charcoal firecharcoal, grilling Existing Labels Recipes / How-to’s / Videos Cooking Techniques / Seasonal Ingredients / Equipment Information / Celebrity Chefs / Classes and demos / Events / Contests / Store Locations / Ask (Share) / Blogs Verbatim Customer Feedback browse / blender / price / date / instructional videos / profile / user / community / store location / in stock / class ( event) / notify (subscribe, calendar, date) / kitchen maintenance / meal type (breakfast, lunch, dinner) / recipes / search / find specific products Foodie Haven businessobjectives: Get customers to products!

  15. Taxonomy & Navigation Foodie Haven has: A complicated, unintuitive navigation scheme Lost, separate, siloed content • It’s all about the same stuff: preparing fabulous food! • None of it is connected to the other stuff about the same thing.

  16. Taxonomy & Navigation We have the solution: Link up your food & equipment products with the recipes that use them Link up your food & equipment products with the instructions for making them work for people Link up your food & equipment products with the people who really, really want them

  17. Taxonomy & Navigation How? Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry

  18. Taxonomy & Navigation How? Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry

  19. Taxonomy & Navigation How? Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry Orange ChickenStir Fry Cuisine: Chinese Cooking technique: Stir fry Featured ingredient: Chicken

  20. Taxonomy & Navigation Made for eachother! Video: Basic Wok Technique Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Product: Wok Product category: Cookware > Woks Cuisine: Chinese Cooking technique: Stir fry Good with: Orange Chicken Stir Fry Orange ChickenStir Fry Cuisine: Chinese Cooking technique: Stir fry Featured ingredient: Chicken

  21. Taxonomy & Navigation Shop > Cookware > Woks Steel Wok$65.95 Stock: Available Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam Wishlist Add to Cart Video: Basic wok technique Article: Which Wok? A Wok Buying Guide Recipe: Orange Stir Fry Chicken Class : Master the WokAug. 3, 1-3 pm, $75 Aluminum wok$37.95 Electric Wok $89.95 Titanium wok $129.95

  22. Taxonomy & Navigation Learn > Videos > Technique Products:Steel Wok $65.95 Electric Wok $89.95 Article: Which Wok? A Wok Buying Guide Recipe: Orange Stir Fry Chicken Class : Master the WokAug. 3, 1-3 pm, $75 Video: Basic wok technique13 min., skill level: novice, click to play

  23. Taxonomy & Navigation Product category: (same values as Shop) Skill level: Novice Intermediate Skilled Professional Cuisine: Pan-Asian Chinese Italian French Mediterranean Mexican South American Vegetarian Featured ingredient: Meat and Seafood Chicken Pork Vegetables Fruits Pasta Interests: Party Planning Celebrity Chefs Health & nutrition Kid-friendly Good with [other recipe or instruction element] Cooking technique: Grilling Baking Slow cooker Frying Stir fry Meal: Appetizers Brunch Breakfast Lunch Dinner Meal component: Sauce Main dish Side dish Salad Dessert

  24. Taxonomy & Navigation Stir fry pan Stir fry pan USE Wok Events Master the Wok, Aug. 3, 1-3 pm, $75 CuisinePan-Asian (4)Chinese (8) RecipesOrange Stir Fry Chicken Brand Ajax (2) Best Woks (3) Le Crueset (1) WoksRUs (6) Price<$50 (2) $50-$125 (6) $125-$200 (2) $200-$250 (2) ArticlesWhich Wok? A Wok Buying Guide

  25. Current Site Model

  26. Proposed Site Model

More Related