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User-Centered Redesign Strategy for Library Giving Site

Explore core web strategies for a phased, top-down redesign to enhance user experience, communications, and promotion of library services. Create an integrated site catering to Friends of the Library members and donors, with easy online giving options and a distinct visual design.

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User-Centered Redesign Strategy for Library Giving Site

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  1. Giving to the Libraries Strategy for User-centered web redesign

  2. A Competent Site • It’s all here (but its all here) • Users have a telephone book, but they need a map

  3. Context • Fall ‘08 – Consultant-led focus groups • Directed thinking about “core web strategies” • WST began discussion of strategies for a phased, top-down, public website redesign

  4. Core web strategies • Create a more streamlined user experience based on user success - (the “core”) • Communications for news, events, engagement - (the “splash”) • Dynamic promotion of services, tools & physical spaces • Capture “spirit of the place” with updated visual design

  5. Rehearsal Friends of the Library Support the Libraries

  6. Create an integrated site that: • Serves FOL members • Appeals to donors at all levels • Makes online giving easy and comfortable • especially for donors at lower levels of giving • Is branded with a distinct visual design (Inspired by the UCLA Library Giving site.)

  7. Converging forces BetterUsability PCI Compliance FlexibleArchitecture GIVING SITE

  8. Process • Get user input • Use data to support redesign decisions • Architect to best in class at peer and “inspiration” sites

  9. User Studies • Highlight problems w/ existing site content and navigation • Get user feedback on grouping and labeling content • Get user reactions to site designs

  10. Information Architecture • Linked images as navigation don’t work • Too much text • “You waste too much space with text--too much to read. I want to click on something” – Chuck Poe • “Support the Libraries” FOL • “Events” not associated with FOL • Too much information buried in forms • These users don’t search!

  11. Labeling • “Ways to Give” works as a label • Development “jargon” is a problem • “investment opportunities” “gift of material” “planned giving” “direct gift” and even “endowments” all confused some users • Users group giving options by level of donation • Link labels and targets should match • Call it what it is – if it’s giving form, label it “Giving Form”

  12. Design • Don’t make me scroll • Don’t make me read • Don’t make navigation lists too long • Do use clear images of students in library spaces – show faces • Do use big pictures and open space around content

  13. Giving Site http://wwwstage.lib.ncsu.edu/giving/

  14. Summer/Fall Enhancements • Rotating art box • Enhanced treatment of naming opportunities • (think U of Chicago) • Donor Profiles • Dedicated Hunt Library content • Branch Library Giving

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