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Building Web Scale for Libraries

Building Web Scale for Libraries. VALA. 7 February 2007. Stuart L. Weibel Senior Research Scientist OCLC Programs and Research (Standing in for Robin Murray) VP for Global Development. OCLC Enterprise Product Strategy - Bringing Web-Scale to Libraries. Robin Murray

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Building Web Scale for Libraries

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  1. Building Web Scale for Libraries VALA 7 February 2007 Stuart L. Weibel Senior Research Scientist OCLC Programs and Research (Standing in for Robin Murray) VP for Global Development

  2. OCLC Enterprise Product Strategy - Bringing Web-Scale to Libraries Robin Murray Vice-President Global Product Management September 2007

  3. Overview • Today’s Web Environment • The importance of ‘Web-Scale’ • Search Engine Optimisation, The ‘Long Tail’ • The Library environment & web-scale • The OCLC Enterprise Product Strategy • Enterprise Product Architecture • Building Web-scale • Global Roll-out Issues • Summary

  4. Increase the impact of libraries Reduce unnecessary fragmentation and redundancies Put libraries at the point of need Create Web Scale Make the network work for libraries Create system-wide efficiencies

  5. The importance of Web-scale - examples • Search Engine Optimisation • The ‘Long-tail’

  6. Search Engine Optimisation the Library Brand and Library Use

  7. How to Optimise • Increase traffic • Promote linking • Social networking • Persitent URLs • Build ‘URL equity’ • URL structure • Focus links on single URLs • Aggregate web disclosure • Exponential return… • Only web-scale will get near the first page

  8. Union Catalogs, FRBR and Serach Engine Optimization • Build equity in the work URL • Globally aggregated web disclosure • FRBR

  9. The Long Tail…

  10. The Library Long Tail(using holdings as measure of popularity) “Head” Figure not drawn to scale; for illustration purposes only Number of Holdings “Long Tail” Items ranked by system-wide popularity Head: Top 10% of WorldCat records (ranked by holdings) account for 80% of total WorldCat holdings Long Tail: Bottom 90% of WorldCat records (ranked by holdings) account for 20% of total WorldCat holdings

  11. Releasing the Long Tail • Unified Discovery • Web-scale • Rich connections • Recommenders • Tagging, usage stats, faceted browse… • All benefit from network effects AND connection concentration • URL equity

  12. Libraries and the Long Tail • 20% of collection accounted for 90% of use • ‘Long tail’ accounted for 10% of use • (2 research libraries over ~4 years) Number of Holdings Items ranked by system-wide popularity By comparison, Chris Anderson (The Long Tail, 2006) reports: Amazon: ~ 25% of sales from the “long tail” Netflix: ~ 20% of sales from the “long tail”

  13. Libraries Need… • Web Scale presence • Optimised disclosure to search engines • Efficient systems for mobilising the long-tail • Web-scale recommenders • Web-scale usage data • Web-scale social networking • …

  14. But… • The library presence is disaggregated and disconnected… Global Systems Web Local Libraries Group Systems

  15. OCLC Product Strategy – Bringing Web-Scale to Libraries… • The enterprise product architecture • How we are organized to deliver • The ‘fly-wheel’ business strategy • Concrete product initiatives against the fly-wheel

  16. Enterprise product architecture Global Group Local

  17. Network level OCLC’s unique strategic advantage is the ability to deliver local, group, and global solutions that simultaneously leverage the value of the network, and add value to the network. Web-scale

  18. Enterprise Product Architecture The specific product lines which provide access to services and automate business processes. Product Lines The network interfaces & common components that share services across nodes and product lines Grid Services The content & Metadata that underpins all our services Content & Metadata Services

  19. 3rd Party Content Portfolio End-user Environment Portfolio Delivery Portfolio Management Systems Portfolio Digital Repository Portfolio Grid Services Portfolio Metadata Services Portfolio 3rd Party Content End User Environment Delivery Management Systems Digital Repository WCRS VDX 1CATE ILL`IIAD … ILS/Circulation Union Cat ERM Business Intel. QuestionPoint WorldCat.org EU Platform Portals… Picarta Social Stuff NetLibrary FirstSearch CONTENTdm Grid Services Data utilities Network services Standards Common Components Developer Network Registry Infrastructure WorldCat Cataloguing… Registry Content Batch Loading Data Expertise… Content & Metadata Services Enterprise Product Architecture : Organizing to deliver…

  20. Provide the most compelling Web-Scale presence for libraries • WorldCat.org : Focus on what users do… • Keep it simple… • Add social networking features • Reviews & rating improvements • Personal lists, recommendations • Tagging • Build community • Add features • WorldCat Identities • Search Engine Optimization • Maximize efficiency of Search-engine access • URL structures • Motivate linking • Every library should realize they NEED to be represented on worldcat.org FY 08 initiatives Build Web Scale

  21. Leverage the value of Web-Scale into end-user solutions for Libraries Leverage the value of Web-Scale into end-user solutions for Libraries • Discovery • Launch and widely deploy WorldCat Local • Add features • Article metadata, Delivery options… • Integrate WorldCat into End User Environments • Delivery • Worldcat.org / Local as the entry point • Comprehensive & intelligent delivery options • Electronic resource resolution • Consortial borrowing • Buy-it • Home delivery – from pilot to product FY 08 initiatives Create Local Value

  22. Syndicate Grid services through partner programs Syndicate Grid services through partner programs • Make data work harder • xISBN, Audience-level,… • Integration components • ILS Service integration • Authentication / identity management… • Build community • Developer network • Making it easier to participate & build web-scale FY 08 initiatives Maximize Uptake

  23. Reduce the cost of library management through Grid-enabled systems & services • Cataloging • Move record capture upstream • Generate efficiencies in cataloging, selection & acquisitions • Radically improve batch-load • Digital Repository • Link local, group and global nodes • Integrate physical and digital metadata • Electronic Resource Management • Investigate potential for network-based ERM • Physical Repository • Investigate potential for network-based circulation/acquisitions FY 08 initiatives Increase Efficiency

  24. Enrich the WorldCat Grid through greater data & service coverage • Greater data acquisition • Global coverage (national library loads) • Increase participation • Add local data with global significance • New data types • Registries…, Policy Directory • Make the network work • Fuller integration of existing services • Search Services, Circ Services, Authentication, IFM… FY 08 initiatives Move to the Network

  25. Global Issues - Regional Roll-out

  26. e Asia Pacific EMEA Americas e e WorldCat-based products Centralized services Although the relative size of symbols may not be an exact representation, the image visually represents the differences between markets in OCLC product heritage e eContent/digital content NL, FS, PiCarta, ECO, etc. Local systems and institution-focused products

  27. Americas BUILDING WEB SCALE Incrementally delivering local & group systems framework around our content & services e EMEA BUILDING WEB SCALE Incrementally delivering our content & services into our local & group systems Grid: Content-enabled Systems & Services e e BUILDING WEB SCALE Integrating activity into a coherent strategy that delivers web-scale, content-enabled systems & services APAC e

  28. Summary • Libraries need Web-Scale • The library infrastructure creates fragmentation and dis-aggregation • The OCLC Enterprise Product Architecture aims to: • Link Local, Group and Global systems together to create network effects • Incrementally build web-scale for libraries • Roll-out approach will be different in different regions to take account of the starting point

  29. Enterprise Product Strategy

  30. EVERY CONNECTION has a starting point. Photographic Title SlideTitle Line Two Speaker’s Name Speaker’s Job Title OCLC

  31. Section BreakLine Two Subtitle here

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  37. Graphic-only Layout

  38. Thank You! Questions?

  39. Strategic Introduction to the State of Technology Robin Murray Vice-President Global Product Management OCLC

  40. Overview • Introduction • Environmental Issues • Technology suppliers / Market Dynamics • The ‘Library system’ requirement • User behaviour • The Web environment • OCLC Response • Enterprise strategy

  41. Personal Background • 20 years library technology experience • Fretwell-Downing Informatics • Chief Technology Officer 1995 • Chief Executive Officer 1997 • Launched in • USA 1998 • Australia 1999 • Netherlands 2002 • Raised Venture Capital 2001 • Sold the company to OCLC PICA 2005 • Appointed Director of Strategy & Marketing OCLC PICA • March 2007 – Appointed Vice President Global Product Management at OCLC • Business / Library / Technology

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