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Marketing Research Designs

Marketing Research Designs. 4.05. 1. What research option usually answers questions related to "how many"? Intelligence Quantitative Syndicated Economic. 2. What is an example of a secondary source of data that a business can obtain internally ? Trade journal Sales report

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Marketing Research Designs

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  1. Marketing Research Designs 4.05

  2. 1. What research option usually answers questions related to "how many"? • Intelligence • Quantitative • Syndicated • Economic

  3. 2. What is an example of a secondary source of data that a business can obtain internally? • Trade journal • Sales report • Government web site • Magazine article

  4. What type of research is intended to obtain detailed data about customers' opinions and experiences? • Sampling • Qualitative • Observation • Forecasting

  5. 4. What research approach do businesses often use to test new product ideas? • Questioning • Technological • Recording • Experimental

  6. What type of research would a business conduct if it wanted to identify potential issues or opportunities? • Descriptive • Experimental • Exploratory • Causal

  7. A business has identified a sample of the population that it plans to survey to determine who is using their product in a foreign country.  What research design should it use? • Exploratory • Causal • Descriptive • Experimental

  8. 7. What question does establishing a sampling plan for a research project answer? • What type of product to study • How many people to survey • When to conduct an interview • Why the issue is important

  9. 8. The TUV Company wants to conduct marketing research by surveying a sample of its vast customer base.  What should companies use to reduce the possibility of bias? • Personal interviews • Telephone Interviews • Referral sampling • Random sampling

  10. 9. When marketers sampled 100 15-year-old girls, they found that they all were 5 feet 2 inches tall.  What type of sampling error contributed to this finding? • Non-response • Interviewer bias • Chance • The way the question was asked

  11. 10. A university is considering changes to its business administration degree.  To obtain feedback on the idea from students, the university selects a sample of business majors who are seniors.  What type of sampling did the university use? • Cluster • Proportionate • Stratified random • Simple

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