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A NOTE OF REGRET

A NOTE OF REGRET. This presentation was prepared with a sincere intention to keep Pakistan and its people away from the harm’s way by creating awareness of the global ground realities and mobilizing all concerned to get prepared for addressing the visible dangers ahead.

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A NOTE OF REGRET

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  1. A NOTE OF REGRET This presentation was prepared with a sincere intention to keep Pakistan and its people away from the harm’s way by creating awareness of the global ground realities and mobilizing all concerned to get prepared for addressing the visible dangers ahead. Unfortunately, a group of few people sabotaged this great initiative for their petty selfish interests and personal likes and dislikes. I pledge to unmask those enemies of the state at an appropriate time!

  2. A PROPOSAL FOR OPERATION A.C.C.E.S.S.

  3. OPERATION A.C.C.E.S.S. A–AWARENESSof Global Geo-Strategic Scenario C–CONSENSUSon national, regional and global issues C–CAUTIONin taking pride in our nuclear capability E –ECONOMIC STRATEGY to be put into action quickly S– SECUREas much diplomatic support as possible to neutralize anti-Pakistan Indian and Israeli Lobbies S – SELECTIONand TAILORED use of media for communication

  4. The speedy implementation of OPERATION A.C.C.E.S.S. underlines the need for the immediate creation of SPOT FORCE to address the PSYCHOLOGICAL ASPECTS and capitalize on POST SCENARIO to Pakistan’s advantage.

  5. S– SPECIAL P– PSY O– OPERATION T– TASK F O R C E

  6. To establish that: National Consensus is the key to International Interaction Cooperation & Support

  7. S.P.O.T. FORCE The Scenario The Players Ground Reality The Goal

  8. S.P.O.T. FORCE The Event of 2001 TheReaction and Anti – Terrorism Resolution ImmediateTarget – Afghanistan PossibleTarget – Pakistan UltimateTarget – Asia(China-Iraq-Iran)

  9. THE PLAYERS Pakistan United States of America /Allies Asia (East,SouthandCentral) Afghanistan S.P.O.T. FORCE

  10. GROUND REALITY as a MODERATE STATEor aPOSSIBLE TARGET for the reasons critically analyzed, extensively debated and known to all. Asia has the clearly visible potential to turn into A WAR ZONE! Pakistan has become the S.P.O.T. FORCE FOCUS OF WORLD ATTENTION

  11. THE GOALS To MOULD Public Opinion in USA/West favorable to Pakistan in both “pre and post strike scenarios” by international coalition. To MAKE the people understand what is happening globally with national, regional and global implications. To JUSTIFY the government’s cautious posture in War Against Terrorism S.P.O.T. FORCE

  12. THE GOALS S.P.O.T. FORCE ToCOUNTERthe anti-Pakistan lobbying ofIndia and to keep it on theDEFENSIVE. To psychologically prepare the nation for immediate challenges and the predictable difficult times ahead.

  13. THE HANDICAPS The following areas of concern need to be addressed: S.P.O.T. FORCE ANTI-PAKISTAN LOBBIES External Front – Diplomatic Handicap LACK OF NATIONAL CONSENSUS Internal Front – Political Handicap COMMUNICATION LOCK Media Front – Interaction Handicap

  14. “PRE-STRIKE SCENARIO” EXTERNAL DIPLOMATIC FRONT S.P.O.T. FORCE HOW DID THE INDIAN/ISRAELIS PRESENT PAKISTAN? FUNDAMENTALIST KASHMIR DISPUTE TALIBAN / OSAMA ISLAMIC BOMB ROGUE STATE HUMAN RIGHTS DEMOCRACY SOLIDARITY WITH PALESTINIAN PEOPLE INDIAPROJECTEDPAKISTANAS A “TERRORISM FRIENDLY ROGUE STATE” HAVING“ISLAMIC BOMB”– A PERPETUAL “THREAT” TO“NON MUSLIM”WORLD

  15. “POST-STRIKE SCENARIO” EXTERNAL DIPLOMATIC FRONT “POST-STRIKEIMMEDIATESCENARIO” S.P.O.T. FORCE Diplomatically and Militarily FOCUSED & RESPONSIBLE Politically Liberal & Enlightened Ideologically Moderate & Tolerant Economically IDEALLY LOCATED ULTIMATE INVESTMENT DESTINATION THE GOVERNMENT’S DECISION TO SUPPORT“INTERNATIONAL EFFORT AGAINST TERRORISM” ABRUPTLY WASHED AWAY THE ANTI-PAKISTAN INDIAN PROPAGANDA

  16. LACK OF CONSENSUS INTERNAL POLITICAL FRONT S.P.O.T. FORCE HOW DOES THE WORLD LOOK AT PAKISTAN NOW? GOVERNMENT POLICY ETHNIC GROUPS STUDENTS/YOUTH POLITICAL PARTIES RELIGIOUS GROUPS INTELLECTUALS MASSESS POPULAR / ELITE MEDIA THE REACTIONOF CERTAINRELIGIOUS, ETHNIC GROUPS AND THEIRPOLITICAL SUPPORTERSTOGOVERNMENT’S POLICYHAS CONFUSEDUSA / WEST ABOUT PAKISTAN’S PREDICTABLENATIONAL BEHAVIORIN THE FUTURE.

  17. TASK OF THE S. P. O. T. FORCE INTERNAL POLITICAL FRONT S.P.O.T. FORCE WHAT IS IT SUPPOSED TO REFLECT? AWARENESS OF what is happening AROUND CONSENSUS ON POLICIES & ACTIONS CAUTION IN THE USE OF LANGUAGE & APPEARANCE FOCUS ON COLLECTIVE NATIONAL BEHAVIOR TO PREPARETHE PEOPLEANDTHE GOVERNMENTBOTH TO HAVEA UNITED STANDON NATIONALANDINTERNATIONAL ISSUES

  18. TASK OF THE S.P.O.T. FORCE INTERNAL POLITICAL FRONT INTERNATIONAL ACTION S.P.O.T. FORCE NATIONAL INTEREST ISLAMIC IDENTITY POPULAR REACTION How to project the government’s desire of “INTERNATIONAL EFFORT AGAINST TERRORISM WITHOUT compromising OWN ISLAMIC IDENTITYandNATIONAL INTERESTS?”

  19. MANEUVERING ON MEDIA FRONT GOVERNMENT POLICY S.P.O.T. FORCE BACKGROUND RESEARCH POPULAR MEDIA RESEARCH ANALYSIS HOSTILE MEDIA EXPERT OPINION NEUTRAL MEDIA MEDIA MANEUVERING PEOPLE, NO MATTER TO WHICH SEGMENT THEY BELONG, HAVE THERIGHT TO KNOWWHAT IS HAPPENING AROUND THEM IN A WAY THAT MAKES THEM UNDERSTAND AND REACT ACCORDINGLY– THAT IS MEDIA MANEUVERING

  20. MEDIA MANEUVERING It is necessary to PROVE that: • Pakistan does not possess any thing propagated and branded asISLAMIC BOMB. • Pakistan is not aTERRORIST STATEand it does NOT support branded or non-brandedTERRORISM. • Islam has aNON-VIOLENT ANTI-TERRORISTCODE for theCONDUCTofJEHADand orWARthat is also incorporated or reflected in UNITED NATIONS CHARTER. MEDIA FRONT S.P.O.T. FORCE

  21. MANEUVERING ON MEDIA FRONT TO S.P.O.T. FORCE Influence: Popular sentiment Alter: Popular perceptions Modify: Popular opinion

  22. TO RE-ASSURE THE PEOPLE ON GOVERNMENT POLICIES To Alley: Mass misapprehension, misinterpretation, popular misconception & fears To Negate: Destructive emotionalism Religious romanticism Negative radicalism To Inculcate: Moderation Healthy balanced stance National interest To Manifest: The change in national & international media

  23. MANEUVERING ON MEDIA FRONT S.P.O.T. FORCE ThroughINTELLIGENTLY INVOLVINGnational and internationalMEDIA GROUPSin OPERATION A.C.C.E.S.S.on MEDIA FRONT for neutralization of Indian and Israeli anti-Pakistan propaganda for attracting Overseas investment from Pakistani Expatriates and Global Strategic Investors

  24. BY PREPARING GROUND FOR CONSENSUS? S.P.O.T. FORCE Whatever isHAPPENING TOand AROUND PAKISTAN has aCLEARLY STATEDgeo-strategic background. IT IS NOT ASECRETTO HIDE! People must be taken into confidence not only to make them UNDERSTANDbut toPREPAREthem for anyEVENTUALITY that seemsUNAVOIDABLEin the near and/or distant future.

  25. BY PREPARING GROUND FOR CONSENSUS? S.P.O.T. FORCE To PREPARE the NATION for aUNANIMOUSand EFFECTIVE RESPONSE to an on-going COVERT GEO-STRATEGIC ECONOMIC WAR! on INTERNALandEXTERNAL FRONTS.

  26. Because Pakistan is passing through a very sensitive transition phase of itsexistence asan ACKNOWLEDGED NUCLEUS of an EXTREMELY VOLATILE GLOBAL GEO-STRATEGIC POLITICS S.P.O.T. FORCE

  27. HOW? With the help of an independent, scientifically engineered and centrally controlled FIVE W COMMUNICATION STRATEGY • WHO? • SaysWHAT? • ToWHOM? • ThroughWHICHChannel? • WithWHATeffect? S.P.O.T. FORCE

  28. THROUGH S.P.O.T. FORCEwill prepare itsMEDIA and COMMUNICATION MIXto reflect: • combination ofSTRENGTHS • balancing ofWEAKNESSES • integrated utilization ofOPPORTUNITIES & • collective handling ofTHREATS SWOT ANALYSIS S.P.O.T. FORCE

  29. TO REACH NATIONAL TARGET SEGMENTS S.P.O.T. FORCE RELIGIOUS GROUPS ETHNIC GROUPS STUDENTS / YOUTH PRESSURE GROUPS GENERAL PUBLIC POLITICIANS INTELLECTUALS M E D I A OF THESETARGET SEGMENTS THE RELIGIOUS GROUPS, RIGHT WING POLITICAL LEADERS AND THEIR STUDENT WINGS ARE TRYING TO GIVETHE ISSUEA COLOUR OFRELIGIOUSROMANTICISM.

  30. TO REACH FOREIGN TARGET SEGMENTS S.P.O.T. FORCE INTERNATIONAL COALITION USA/WEST WAR ZONE STRATEGIC INVESTORS PAKISTANI EXPATRIATES ISLAMIC BLOC REST OF THE WORLD INDIA & ISRAEL THE FOREIGN TARGETSEGMENTSNEED THECOMPREHENSION OF THESITUATIONIN SOUTH ASIA. FOR THAT, THEIRINFORMATION NEEDS, FROM SOUTH ASIAN PERSPECTIVE, REQUIREIMMEDIATE ATTENTION

  31. The identification of external, internal and media fronts demand the scientific application of the following media and communication mix: • Research and Surveys • National and International Media Syndication • Print, Electronic and Below the Line Media • Events Management • Oral Tradition and Popular Socio-Cultural Institutions • Rural, Tribal and Unlettered Masses of Pakistan • Rural, Semi-Rural and Urban Community Centers • Love Pakistan Rallies of the Religious Groups, Ethnic • Groups and Minorities • Sponsored Group and Institutional Activities for the • Students and Youth • Development of Interactive Web-Sites for Information, • Comprehension, Quiz and Competition. MEDIA AND COMMUNICATION MIX S.P.O.T. FORCE

  32. THE MESSAGE Based on Convincing Findingsof Genuine Research. • Expert Analysis andUn-biased Opinion. • In a verySimpleandEasyto understandFormat. • Withmaps,illustrations, graphics, facts, figures andauthentic references. Creating: • Awareness • Consensus S.P.O.T. FORCE

  33. THE MESSAGE Convincingly underlining • Caution in the realm of nuclear capability • Consolidating support to counter Indian anti- Pakistan Lobbying. Attracting: • Global Media Support • International Strategic Investors S.P.O.T. FORCE

  34. THE AUDIENCES CREATIVE CONCEPTS S.P.O.T. FORCE • The National and Foreign Target Audiences of The Message of • S. P. O. T. FORCE need a very clear headed scientific psychological approach for communication and interaction with: • Highly literate and elite audiences in the developed world • Creative Approach:Research Based • The unlettered, uneducated people with a “fixed frame of mind” • either in their religious or political convictions, in the rural, • semi- rural and even urban and semi-urban areas in Pakistan. • Creative Approach:Simple and Direct

  35. CREATIVE STRATEGY • The Creative Strategy is based on Media Maneuvering and Predominantly interactive approach: • Research BasedContentDevelopment • National and GlobalSyndicateof Print and Electronic • Media Men • InvisibleControlon Print and Electronic Media Contents • like TV Programs, Documentaries, Newspaper and • Magazine articles, features, editorial and cartoons. • InteractiveInvolvementof Religious Groups, Ethnic • Groups, Minorities, Students and Youth in our Print, • Electronic and Below the line Media activities. • This Creative Strategy is clearly reflected in our • presentation that follows. S.P.O.T. FORCE

  36. CREATIVE CONTENTS PRESS ADS & POSTERS

  37. CREATIVE CONTENTS PRESS ADS & POSTERS

  38. CREATIVE CONTENTS PRESS ADS & POSTERS

  39. CREATIVE CONTENTS PRESS ADS & POSTERS

  40. CREATIVE CONTENTS PRESS ADS & POSTERS

  41. CREATIVE CONTENTS PRESS ADS & POSTERS

  42. CREATIVE CONTENTS PRESS ADS & POSTERS

  43. CREATIVE CONTENTS PRESS ADS & POSTERS

  44. CREATIVE CONTENTS PRESS ADS & POSTERS

  45. CREATIVE CONTENTS PRESS ADS & POSTERS

  46. CREATIVE CONTENTS PRESS ADS & POSTERS

  47. MEDIA STRATEGY Syndicated Articles, Features, Columns and Cartoons PRINT MEDIA

  48. MEDIA STRATEGY BILL BOARDS & DURA SIGNS

  49. MEDIA STRATEGY BILL BOARDS & DURA SIGNS

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