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We are the Face of Rotary

This presentation by John Pokorny from District 5790 on August 12, 2017 focuses on assessing the internet presence of District 5790 clubs. The purpose of the survey is to provide a baseline to develop a district-wide Public Image Strategic Plan, identify training and support needs, and advise clubs on opportunities for improvement.

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We are the Face of Rotary

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  1. We are the Face of Rotary TITLE “The State of our Internet Face” 2nd Annual Assessment of the internet presence of District 5790 Clubs Presenter – John Pokorny (District 5790) Date: Aug 12, 2017 for MDTI Public Image Break-Out Session

  2. Purpose of Survey To provide a baseline that the District 5790 Public Image team can use to develop a district wide Public Image Strategic Plan including training and resource support

  3. Why Survey? • Why an Internet Presence Survey? • Assumptions • Each unique Rotary member and their unique clubs represent the face of Rotary in their Community • Each Rotary Club is but a part of a much larger organization dedicated to service throughout the world. Every Rotarian in the world shares a common brand and mission of service • Rotary International seeks brand consistency as well as common messaging worldwide. • To assess how consistently our Rotary brand and messaging is portrayed by our 70 clubs • To identify Public Image Training and Support needs of our 70 District 5790 clubs • To advise club Public Image Communities of “opportunities for improvement” • To assess year-over-year improvements and re-tool if needed • Survey only measures internet forms of communications and how they are being applied by local Rotary clubs and their members • Answer the question; is the internet Face of Rotary Effective in each of out 70 communities?

  4. Internet Presence Assessment Criteria Who, What, When, Where, How & ??? • Who needs to receive the Rotary message and can they? • How do people learn in 2017? In addition to Face to Face, many start with a Google Search • What is learned? • Are all available communication tools being used? • Is message consistent with the brand and does message promote Rotary values? • Does the information about Rotary and the Club effectively address what Rotarians do? • Is information useful, accurate and sufficient? • Is information timely?

  5. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

  6. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

  7. On-line Internet Presence Assessment Tool designed by Bob Troyer D/5970 Webmaster

  8. Online Internet Presence Survey Output Significant Improvement as compared to previous year. Website score improved 76% Facebook score Improved 40% Google finds improved 184%

  9. Number of Clubs with Websites Increaes This Year Last Year 53 (77%)

  10. Use of Social Media increased… Last year 72% of District Clubs used a Facebook Page

  11. Opportunities for Improvement – club Websites in our District Last year only 58% used RI Logo District Website Link? This year 77% yes, Last year 62% RI Website link? This year 74% yes. Last year 54% Meeting info-Home Pg This year 93% yes, Last year 79% Contact info-Home Pg. This year 74% yes, Last year 62% Speakers on Home Pg. This year 42% yes, Last year 37% Service Proj.-Home Pg. This year 47% yes, Last year 40% About Us – Home Pg. This year 66% yes, Last year 51% Club Events-Home Pg. This year 53% yes, Last year 38% Club SM Links-Home PgThis year 33% yes, Last Year 30% Club Execs on Home Pg This year 64% yes, Last Year 72% Current Stories This year 41% yes, Last year 41% Last year 25% used Presidential Theme

  12. Google Search – News Media Stories Not tracked in 2016 This is an opportunity for improvement – data tracking Issue to resolve. Google Alert data differs with Google Search

  13. Club Facebook Opportunities for Improvement FB Pg uses Rotary Logo - 84% This year, 88% Last year Meeting time & place 50% This year, 52% Last year Link to Club Website 63% This year, 71% Last year FB Pg include club photos 88% This year, 100% Last year FB Pg has RI & Dist. Story 45% This year, 19% Last year 75% of clubs had FB Pg in 2016 71% of clubs had FB Pg in 2016

  14. Now we know where we are, where are we heading? • Establish Achievable Goals • Share data with clubs • Offer training • Help where help is wanted • Work with Area Governors • Help clubs develop a road map • Encourage clubs to develop a Public Image Strategy • Encourage clubs to appoint Public Image chairs • Appoint committee members • Train committee members

  15. Next Steps for District team • Publish results in Squeaky Wheel Newsletter • Send letter to Club Presidents, Secretaries & Club Service Executives (including PR & Webmasters if know) • Share Club results with club Leadership • Offer consultation by district team & invite to the D/5790 ClubRunner users group • Foundation, Membership and Public Image Super Session breakout • Promote the development of a Club Public Image Strategic Plan • Formalize and publish a District Public Image Plan as a template • Encourage clubs to develop club level plan • Encourage clubs to utilize the RI People of Action images

  16. Next Steps continued… • “We are the face of Rotary” presentations at club meetings advocating for an active PI program by District Services Team • Establish continuous improvement plan • Use Pareto principal to assist clubs where efforts will bear most fruit the quickest • When we have a majority of clubs participating, focus on quality improvement issues. (i.e. effective images and videos) • Correlate investment with results? • What is correlation between an effective PI Strategy and membership growth or foundation growth – if any? Is it possible to connect the dots?

  17. Public Image Programs are much more than Websites and Social Media Presentations are a Capital Opportunity to Promote Rotary Tools With our presentations we have the opportunity to promote Rotary Images, Rotary Brochures, Rotary Promotional Materials etc.

  18. Ideas to develop • Work with Clubs to engage and utilize Rotary Brands in a way that is meaningful to each clubs membership – Club literature incorporates Rotary Brands with that clubs image • Work with Visioning Teams – follow-up with clubs that have gone through visioning to provide consultation • Run survey again at the end of the year • Recognize clubs with significant improvements • Share best practices and accomplishments in Squeaky Wheel Newsletter

  19. As always…continue to focus on serving fellow Rotarians it’s what we do!

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