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Group B Handicraft

Group B Handicraft. 1- Siam M. Handicraft – Hand Made Flower. 2- Prae Pan Group – Many kinds of fabric. Team composition. 21 participants from : 1- Cambodia (4) 2- China (2) 3- Laos (3), 4- Thailand (4) 5- Vietnam (8). 1- Siam M. Handicraft.

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Group B Handicraft

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  1. Group B Handicraft 1- Siam M. Handicraft – Hand Made Flower 2- Prae Pan Group – Many kinds of fabric

  2. Team composition 21 participants from : 1- Cambodia (4) 2- China (2) 3- Laos (3), 4- Thailand (4) 5- Vietnam (8)

  3. 1- Siam M. Handicraft Established: 5 January 2000 (family enterprise, economic crisis) Production Unit: 1. Incubator in Industrial Promotion Center Region 5 (IPCR 5) 10 labors. 2. Subcontractor 200 labors (7 communities in 4 districts, Khon Kaen) Capacity: 24,000 pieces/month (1 container 20 ft). Target market: domestic (10-20%); oversea (80%)(Singapore, Dubai, Lebanon, Brunei, Italy, GMS)

  4. Objectives 1. Get the job and income for rural people 2. Promote Thai handicraft products Strength 1. Proud to be Thai specific product 2. Raw material (saa paper) is very stable 3. Labor force is available from rural area 4. Innovation (owner, designer, manager, financer, marketing…) 5. High-quality and value added products 6. Treat the team as family, fair income

  5. Weakness • No team work to delegate • Not ready for big market and large order (small scale) • Selling point and distribution place is inconvenient Siam .M Handicraft Logo

  6. Siam M. Handicraft Activities : • Bangkok International Gift at Muang thong thani, • Bangkok Thailand every year. • Foire de lyon France,2005 • Bangkok International Gift at Muang thong thani, • Bangkok Thailand 2008. • Foire de lyon France,2005

  7. Siam M. Handicraft Activities (Cont-) • Thai Trade Exhibition at Singapore 3 times. 2009,2010. Japan–ASEAN 2007

  8. Siam M. Handicraft Training a & Visiting : • Customer from Dubai

  9. 2- Pare Pan Group • Pare Pan come from the gathering of 200 rural women from 7 villages of Khon Kaen with the support of the Art and Crafts Centre for Woman Development with the objective of: • To maintain and promote the art of weaving fabric by rural women • To improve the careers and income of rural women • To support and increase participation in rural development.

  10. Strength • Strong women group with committee & management • Natural and handmade products • Rural raw materials • Good social welfare such as fund, funeral fund, education • Member shifts among family

  11. Weakness • Lack of government support • Ability to find new markets • Lack of strong marketing strategy (Promotion, new design, etc.) • Bias of management due to group decision

  12. Production Activities : 1 2 4 3

  13. Production Activities(Cont-) : 6 5 7 8

  14. Conclusion • Need more support from government • Siam M Handicraft to increase products quantity and design to expand the markets both domestic and overseas. • Pare Pan to improve products (high domestic competitors)

  15. Thank you for your attention

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