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The Role of External Communications

The Harmonised Seed Security Project (HaSSP) focuses on improving food security for smallholders in the SADC region by ensuring better seed availability and access. Effective external communication plays a crucial role in demonstrating accountability, fostering political will, and engaging various stakeholders such as farmers, producers, policymakers, and NGOs. By building trust and partnerships, HaSSP aims to attract future funding and drive innovations. This project emphasizes delivering key messages, identifying target audiences, and leveraging media for maximum impact.

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The Role of External Communications

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  1. The Role of External Communications Harmonised Seed Security Project (HaSSP) 21 May 2010

  2. WHAT do we communicate? • Accomplishments • To demonstrate accountability • To maintain political will • Activities • To build trust • To build partnerships • Opinions • To stimulate discussion • To encourage innovations • Goals • To identify future funding • To build more political will from PAST to FUTURE

  3. TO WHOM do we communicate? - Seed Users (Farmers) - Seed Makers (Producers) - Seed Sellers (Agrodealers) - Seed Shapers (Policymakers) - Seed Scientists (CGIAR; NARS) - Seed Teachers (NGOs; farmers) - Seed Funders (Governments; donors) - Seed Talkers (NGOs/IGOs, networks) - Seed Consumers (Everyone!) … do you recognize the common word here?!

  4. WHY do we communicate? (Unique monthly visitors: 33,371, 947) • Demonstrate Achievements Objectively • Build Partnerships • Maintain/build Political Will • Identify/secure Future Funding

  5. What ROLE does the media play? PRIVATE SECTOR MEDIA PUBLIC SECTOR CIVIL SOCIETY

  6. Harmonised Seed Security Project • Policy Goal: • to contribute to improved food security of smallholders in the SADC region through increased availability of and access to seeds • External Communications Goal: • to safeguard political support for the programme • to attract further support (funding/endorsements/innovation) • but… • Who and where are your target audience(s)? • What are your key message(s)? • Who are your key spokespeople? • What activities will help communicate these goals? • How will you make the media take interest?

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