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Using MySpace and Facebook for Public Relations and Marketing

Using MySpace and Facebook for Public Relations and Marketing

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Using MySpace and Facebook for Public Relations and Marketing

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  1. Using MySpace and Facebook for Public Relations and Marketing Savannah Atkins

  2. Activity • What is “social networking”? • Social networking • Term coined in the 1950s by sociologist J. A. Barnes. It described interactions around shared interests between people in the “real” world (groups of approx. 100-150 people) • Social networking services allow people to transfer those interactions to an electronic form

  3. History of Social Networking • Ahead of their time • Classmates.com (1995) • Sixdegrees.com (1997) • Both sites could not find a market and were not profitable • Friendster.com (2002) • Suffered from technical problems • Social Networking Sites gain steam • MySpace.com (2003) – Continuous steady growth • Facebook.com (2004) – Expanded in 05 with huge growth in 06-07

  4. Differences and Usage • MySpace • Began as a site marketed to independent musicians • Many more options for personalizing • Can be confusing to read or create • Facebook • Originally for college students • Now open to anyone • Cleaner space

  5. Differences and Usage • Myspace • Targeted to a much larger target group and therefore was more open to many visitors. • You are prompted for more information in your profile. • Very customizable, you can manipulate it to your liking • Demographics • Facebook • Facebook was a private community for Harvard students and was set up with more privacy. • Information is limited in your profile • History tracker that helps show visitors and the owner of the page what has happened new. • Demographics

  6. MySpace and Facebook Myths and in the Media • Facebook/Myspace is going to die • Facebook might but social networking online won’t • Trackers: People can see what pages you have looked at • Currently Facebook has a tracker application but both people must have the application in order for it to work • Virus Profiles • You cannot receive a virus from making someone your friend • Employers and Law Enforcement using Profiles • http://jeroendemiranda.wordpress.com/2007/12/20/facebook-killed-the-private-life-social-networking-and-privacy/

  7. Personal Use vs Business Use • Two types of social networking usage • Personal usage • Developing your profile • Marketing through your profile • Gaining friends • Business usage • Creating events • Creating groups • Buying advertisements

  8. MySpace • Personal page development • Making your profile • Finding friends • Messages and applications • Other features

  9. PR and Marketing on MySpace • Create a group • Create an event • Join or create a Forum • Buy advertising space: Online ads

  10. Facebook Demonstration • How to Create a Profile • What information goes into a profile? • How to add friends • News Feed • The Wall, messages, and applications • www.facebook.com

  11. Profile Groups: Build a community around your brand or company Pages: Become a fan Events Notes/Photos Messages Marketplace Networks Mini Feed/News feed Share/Posted Items Causes: Support directly and donate Facebook Guerilla Marketers

  12. Facebook Tools for Advertisers • Social Ads • Integrated Opportunities • Beacon • Polls • Facebook Platform Application Sponsorships

  13. Other Networking Sites • Over 120 currently existing networking sites – not all offer advertising opportunities • Other Strictly Social sites • www.friendwise.com • www.hi5.com • www.orkut.com • www.xanga.com • www.bebo.com • Networking Business only • www.linkedin.com • www.ryze.com • Networking Affinity • www.blackplanet.com –African American community (5th most popular networking site) • www.dogster.com – Dogs (or dogs owners) • www.myheritage.com – Genealogy and family events • www.ravelry.com - Knitters • www.shelfari.com – Book lovers • www.takingitglobal.org – Social justice issues • Other • www.ning.com – Create your own social networking site Partial listing referenced from Wikipedia Full listing at http://en.wikipedia.org/wiki/List_of_social_networking_websites

  14. Facebook and MySpace for Yourself • Facebook • Join Open Groups on Facebook • American Marketing Association of Central Florida • Pr, Communication & Event Marketing • Become a Fan of… • Public Relations Society of America (PRSA) • Nonprofit Marketing Guide • MySpace • Groups • Public Relations Professionals • Marketing

  15. References • pcmag - http://www.pcmag.com/encyclopedia_term/0,2542,t=social+networking+site&i=55316,00.asp • http://www.pbs.org/mediashift/2007/08/digging_deeperyour_guide_to_so_1.html • http://www.usatoday.com/tech/news/2006-09-11-facebook-everyone_x.htm • http://www.pcmag.com/encyclopedia_term/0,2542,t=social+networking+Web+sites&i=58359,00.asp • http://en.wikipedia.org/wiki/List_of_social_networking_websites • http://www.slideshare.net/jeremiah_owyang/your-facebook-strategy-opportunities-of-a-readymade-platform

  16. Review of handouts • List of social networking sites • Bullets on what is focuses on • Step to creating (events or banners or something) both 