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Mastering Your Copy: Developing and Selling Irresistible Offers

In this session, we dive deep into the art of copywriting, focusing on creating compelling offers that resonate with your audience. You'll learn how to effectively organize product information that appeals to your target market while persuading them to make a purchase. We'll explore the key elements of selling your offer, including the importance of highlighting benefits and advantages over features. By the end of this session, you'll have the skills to motivate potential customers with effective calls to action and address any concerns they may have.

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Mastering Your Copy: Developing and Selling Irresistible Offers

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Presentation Transcript

  1. Session 5: Copywriting Part 2 What Are We Coving in This Session? Developing the Offer Selling the Offer The “Hotseat” Assignment

  2. Developing the Offer

  3. Session 5: Copywriting Part 2 Developing the Offer The Goal To understand and organize information about your product in a way that will appeal to your targetand persuade them to buy.

  4. Session 5: Copywriting Part 2 Developing the Offer

  5. Selling the Offer

  6. Session 5: Copywriting Part 2 Selling Your Offer The second section of your sales copy is ‘the offer’ The goal of this section is to present your product in such a way that it entices the target to buy, while making them feel comfortable with their purchase.

  7. Session 5: Copywriting Part 2 Selling the Offer

  8. Session 5: Copywriting Part 2 Selling the Offer Important: Do not only list the ‘Features’ of the product! Benefit: How will this feature improve their life? Advantage: Why can they not live without this feature?

  9. Session 5: Copywriting Part 2 Selling the Offer

  10. Session 5: Copywriting Part 2 Selling the Offer

  11. Session 5: Copywriting Part 2 Selling the Offer

  12. Session 5: Copywriting Part 2 Selling the Offer

  13. Session 5: Copywriting Part 2 Selling the Offer

  14. Session 5: Copywriting Part 2 Selling the Offer Ideas for Your Call to Action: Reiterate any scarcity or limitions. Remind them of any bonus they will receive. Reiterate the main or major benefit they will get by using your product.

  15. Session 5: Copywriting Part 2 Selling the Offer The P.S.: Use this section to reiterate any ‘what ifs’ the target may have. i.e. What will their life be like if they don’t buy versus if they do buy. The P.P.S.: Use this section to reiterate them of any scarcity or limitations to the offer. You can also remind them they are protected by the money-back guarantee.

  16. Questions?

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