1 / 17

Session 5 : Copywriting Part 2

Session 5 : Copywriting Part 2. What Are We Coving in This Session?. Developing the Offer Selling the Offer The “ Hotseat ” Assignment. Developing the Offer. Session 5: Copywriting Part 2. Developing the Offer. The Goal

emil
Télécharger la présentation

Session 5 : Copywriting Part 2

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Session 5: Copywriting Part 2 What Are We Coving in This Session? Developing the Offer Selling the Offer The “Hotseat” Assignment

  2. Developing the Offer

  3. Session 5: Copywriting Part 2 Developing the Offer The Goal To understand and organize information about your product in a way that will appeal to your targetand persuade them to buy.

  4. Session 5: Copywriting Part 2 Developing the Offer

  5. Selling the Offer

  6. Session 5: Copywriting Part 2 Selling Your Offer The second section of your sales copy is ‘the offer’ The goal of this section is to present your product in such a way that it entices the target to buy, while making them feel comfortable with their purchase.

  7. Session 5: Copywriting Part 2 Selling the Offer

  8. Session 5: Copywriting Part 2 Selling the Offer Important: Do not only list the ‘Features’ of the product! Benefit: How will this feature improve their life? Advantage: Why can they not live without this feature?

  9. Session 5: Copywriting Part 2 Selling the Offer

  10. Session 5: Copywriting Part 2 Selling the Offer

  11. Session 5: Copywriting Part 2 Selling the Offer

  12. Session 5: Copywriting Part 2 Selling the Offer

  13. Session 5: Copywriting Part 2 Selling the Offer

  14. Session 5: Copywriting Part 2 Selling the Offer Ideas for Your Call to Action: Reiterate any scarcity or limitions. Remind them of any bonus they will receive. Reiterate the main or major benefit they will get by using your product.

  15. Session 5: Copywriting Part 2 Selling the Offer The P.S.: Use this section to reiterate any ‘what ifs’ the target may have. i.e. What will their life be like if they don’t buy versus if they do buy. The P.P.S.: Use this section to reiterate them of any scarcity or limitations to the offer. You can also remind them they are protected by the money-back guarantee.

  16. Questions?

More Related