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Mashroo3i Business Plan May 5, 2012. Dr. Jameela AlMahari College of Business Administration University of Bahrain. 1. Cover Sheet. Name Address Business Name Contact Number. 2. EXECUTIVE SUMMARY. Most important information about your business :
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Mashroo3iBusiness PlanMay 5, 2012 Dr. JameelaAlMahari College of Business Administration University of Bahrain
1. Cover Sheet • Name • Address • Business Name • Contact Number
2. EXECUTIVE SUMMARY • Most important information about your business: • Major objectives, how you will achieve them, Expected results… • Must be real “grabber” – motivate the reader to go on to the other sections. • No Longer Than One Page
4. HISTORY OF THE BUSINESS • Background About Owners • Each Person’s Contribution • Where Did The Idea Came From • How Did You Develop It
5. Mission, vision & Goals • What Do You Want To Accomplish? When? How? Who Will Do It?
6. Description Of the product • Describe Existing Or Planned Product • What Is Your Competitive Edge • How Are You Planning To Develop It • Your Research & Development Plan • Trade Mark, If Any • List Of Products Or Services
7. Description of the business • Location & Reason For Selecting It • Physical Equipment's Needed • Is There Any Government Approval Needed? • Catalogues, Sheets, Photographs Are Helpful
8. Market analysis • Who Is Your Target Market • Process Used To Identify Target Market • Their Location • Why Will They Buy Your Product? • Marketing Strategy (How Will You Approach Your Market) • Competition • Competitor's Action • Future Market Condition
9. Management structure • Management Team • Experience • Talents • Skills • Educational Background
10. Financial data • Here You Should Show Lenders & Investors Why They Should Risk Their Money On Your Business Idea • Educated Assumption About: • Expected Revenue • Expected Expenses • Cash Flow • Assumptions Should Be Realistic & Based On Market Analysis
Estimated Annual income • Income (Revenue) • Sales Income • Expenses • Cost Of Goods Sold • Operating Expenses • Depreciation - Equipment's • Depreciation – furniture • Salaries • Rent • Advertising • Insurance • Telephone • Internet • Net profit
11. Appendixes • Resume • Awards • Letters Of Recommendation • Images (Product, Service, Location..)