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Why Instagram's $1 Billion Deal Matters in the Social Media Landscape

Instagram's recent valuation at $1 billion has significant implications for social networking giants like Facebook. By enhancing its equity for a record-setting IPO aimed at $15.2 billion, Facebook is bolstering its position as a leading social network. Instagram is a mobile-centric, photo-sharing platform that has gained immense popularity through its user-friendly interface and trendy retro filters, appealing particularly to younger audiences. Brands are leveraging Instagram's community engagement opportunities, using hashtags, and sharing user experiences to drive marketing success.

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Why Instagram's $1 Billion Deal Matters in the Social Media Landscape

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  1. 12 employees1 billion dollar$ User perspective @davenguyen206

  2. Why would Facebook pay $1 Billion? • Create more equity for its IPO! • Aiming for $15.2 Billion, largest initial public offering ever • Becoming a very powerful SOCIAL Network. • Giving facebook a run for it’s popularity • Photo is worth 1000 words, retro filters • Ease, no ads, choose who to follow, the new kid • FB phone app sucks, Instagram is easy. • Need to break into smart phone app. • Fear of instagram receiving huge funding or being purchased by someone else.

  3. What is Instagram? • Photo sharing social network specific for mobile phones • Initially exclusive to the iphones aka cool kids but recently expanded to android. • Share your experience or enjoy others • Allows people to apply awesome retro filters to look like polaroid’s. • Hashtag trending to categorize topics • 31M and counting

  4. What can you find on Instagram?

  5. Why brand’s are using instagram? • Engage with users/customers to photoshare for campaigns, contests, and features. E.g., tiffany’s • Products and food e.g., chobini, tom douglas • Provide status or educate e.g., ABC news, Obama Provide what is going on or share user experiences e.g., virgin America airline • Celebrities providing insight into their lives!

  6. Lastly • Use hashtags to find or be found • There are communities for different interest. • Edit with snapseed, camera+, or Hipstatic. • The content for my presentation is inspired by my experience, readings from LA Times, Huff tech, sproutsight, and theweek • All photos by me. • Give credit for photos and don’t use SLR photos. • Holla at me if you got any questions – now, on twitter or instagram @davenguyen206 • Thank you for your time!

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