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Rewarding Safety Innovation

Rewarding Safety Innovation. eSafety Challenge 2010. Safety Ratings. Since 1997 Crash protection focus Validated tests Proven safety benefit Standard fitment Informed consumers. eSafety Systems. Rapidly emerging Crash avoidance focus No validated tests High potential

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Rewarding Safety Innovation

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  1. Rewarding Safety Innovation eSafety Challenge 2010

  2. Safety Ratings • Since 1997 • Crash protection focus • Validated tests • Proven safety benefit • Standard fitment • Informed consumers

  3. eSafety Systems • Rapidly emerging • Crash avoidance focus • No validated tests • High potential • Optional and costly • Uninformed consumers

  4. Encouraging eSafety • Beyond star rating • Taking safety further • Advancing requirements • Outstanding investment

  5. Euro NCAP Advanced Reward • Reward for safety innovation • Scientific basis: proven safety benefit • Stimulate market place • Will be seen by consumer and public

  6. “Beyond NCAP” Methodology • Technology dossier • Assessment group • Consensus meetings • Reporting Innovation Car manufacturer supplies Euro NCAP verifies Real world experience Safety potential Expected benefit & side effects Accident & injury causation Procedures & criteria Target requirement

  7. Planning • Currently 12 systems applied • Range of different technologies – ADAS, eCall, smart restraints, etc. • Paris Motor Show launch • Part of Euro NCAP’s assessment program going forwards

  8. Conclusions Rewarding advanced technologies Providing independent information Encouraging uptake Facilitating technical dialog with industry

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