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Communications Plan: Reaching Local Government

The Local Government Advisory Committee (LGAC) plays a pivotal role in fostering communication with municipal groups. This comprehensive communications plan outlines strategies for effective outreach, including messaging development, database expansion of local government contacts, and various multimedia updates. Key initiatives include enhancing the LGAC website, regularly distributing the LGAC Update, and creating engaging content, such as blogs and videos. The plan aims to streamline communications by targeting specific audiences, utilizing existing platforms, and ensuring consistent messaging about LGAC’s mission and activities.

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Communications Plan: Reaching Local Government

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  1. Communications Plan:Reaching Local Government Local Government Advisory Committee

  2. Work of LGAC is critical 1,800 +/-

  3. Communications Plan • Messaging • Database of municipalities • Web site • LGAC Update • Blog • Video • Quarterly meeting

  4. To Communicate… ? ? ? ? ?

  5. LGAC’s mission and message • What topics and work should it focus on? • What audiences should it target? • What information does it share? • How should the message be shaped?

  6. Local Government Database and Outreach • Revisit and expand listing of LG groups • Create database of specific LG contacts • Use both generic and specific contacts • Ask to distribute LGAC Update

  7. LGAC Web site • Evaluate capabilities of: www.baylogin.org www.chesapeakenetwork.org www.chesapeakebay.net/committee_lgac_info.aspx

  8. LGAC Web site evaluation • Can they host video and blog? • How easy to update? • User friendly • General visibility

  9. LGAC Web site recommendation Bay LOGIN • Already designed and known • Cross-link on CBP and Network sites • Will host number of tools and become portal for local government

  10. LGAC Update • Send monthly to CBP partners and local government organizations and officials • Include: • LGAC meeting info • Media clips • Links to video and blog entries • Links for more information • Calendar of events

  11. Blog • Hosted on LGAC Web site • Postings by LGAC members and government officials • Tease and link in monthly update • Cross-promote in Bay Blog OR post on Bay Blog

  12. Video LGAC can use short videos and webcasts • Interviews • Presentations • Meetings • Seminars Chesapeake Bay Program channel on YouTube

  13. Quarterly Meeting Brief segment for communications What content for: • LGAC Update • Web site • Blog • Videos

  14. Timeline March: Evaluate web site options, begin rebuild April: Revise and expand local govt database April 23: Hold messaging exercise Hold communications segment May: Develop LGAC Update template May: Begin blog entries June: Re-launch web site June: Launch LGAC Update June: Outreach to promote Update and web site September: Begin video use

  15. Travis Loop Director of Communications Chesapeake Bay Program 410-267-5758 tloop@chesapeakebay.net

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