Small company manufacturing cricket bats • To sports shops and direct to customers.
Publisher of educational textbooks • To wholesalers. • Bookshops (both High Street and online such as Amazon), • direct to schools and colleges and sometimes direct to individual customers.
A car manufacturer • Dealers
Computer manufacturer • To large and small computer shops and general stores such as Dixons, Comet etc. • individuals via mail order or Internet ordering. E.g Dell • Some sell direct to schools, colleges and other institutions, businesses, government organisations etc by tender.
Knitwear company • Clothing stores, • seconds will be sold to market traders, • some may sell to customers by mail order catalogues.
Cricket bat company • Cricket bat company could advertise in sports shops, have their own area of the store, • give away bats as prizes in local cricket club matches, • offer bats as prizes in a store in return for filling in name and address on a questionnaire which could then be added to database. • Display bats at Trade Fairs. • Get lists of cricket clubs and send them information about bats.
Educational publisher • Educational publisher could send catalogue to all schools, • exhibit at educational fairs, • collect e-mail addresses on a web site and e-mail customers about local products, • cooperate with wholesalers on special ‘Back-to-School’ offers with special discounts, • advertise in magazines which go to schools, etc. • Other : sponsorship, logos etc.
Reports useful to sales • Top 10 best customers, • sales in each month of the year compared with 2 previous years, • monthly turnover by salesperson, by region, or by customer type.
Reports useful to Marketing • Sales figures by product, • percentage • increase after a special promotion, etc. • Competitor promotions
Reports useful to Accounts • Aged debt report showing which customers have overdue accounts. • Amount due in current period, over 30 days, over 60 days, over 90 days.
Reports useful to stock control • Quantity in stock of each product, • Reorder report showing which items have fallen below reorder level, • product list with warehouse location of each product.