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SELECT SERVICE Laura Brouk, SVP Rev Gen Sales + Marketing GILL LAPIERE Revenue Management

SELECT SERVICE Laura Brouk, SVP Rev Gen Sales + Marketing GILL LAPIERE Revenue Management BECKY ROBLES NANCI MILAM Digital CAROLYN HOSNA. FULL SERVICE Cory Chambers, VP Rev Gen Sales + Marketing JANICE ZOELLER Revenue Management DEBBIE SPARKS Digital TBD.

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SELECT SERVICE Laura Brouk, SVP Rev Gen Sales + Marketing GILL LAPIERE Revenue Management

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  1. SELECT SERVICE Laura Brouk, SVP Rev Gen Sales + Marketing GILL LAPIERE Revenue Management BECKY ROBLES NANCI MILAM Digital CAROLYN HOSNA FULL SERVICE Cory Chambers, VP Rev Gen Sales + Marketing JANICE ZOELLER Revenue Management DEBBIE SPARKS Digital TBD

  2. The 2013 TravelerInspiration*according to Google REV MGT. Price + Maximize DIGITAL Position + Retail SALES Find + Qualify the Business

  3. Natural Search : : 31% Google : : 81%

  4. HOTEL WEBSITE SEO LOCAL SEO ONLINE BOOKING PPC MEDIA REPUTATION MANAGEMENT VANITY SITES SOCIAL

  5. $20M

  6. Brand.com: OUR HOTEL

  7. Brand.com: GUEST ROOMS

  8. Brand.com: BUSINESS MEETINGS & SERVICES

  9. Brand.com: SOCIAL EVENTS & WEDDINGS

  10. Brand.com: ONLINE IMAGERY

  11. 96%of people who visit a website for the first time leave without converting

  12. Free BRANDLOYAL AGENTS Users go to 22different travel-related sites over 9 sessions prior tobooking

  13. Duration: 60 • RN: 41

  14. Marriott Milwaukee • Spend: $2,500 • Duration: 60 Days Rev: $12K RN: 67

  15. 93%of travelers worldwide say that their booking decisions are influenced by online reviews

  16. +1% 6,365 6,442 2013 2012 $1,180, 576 $1,403,568 +19%

  17. +73%

  18. Industry Trends

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