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Beaufort County Community College

“Girls Night Out”. Beaufort County Community College. Presenters Sandria McFadden Rhunell Boyd. Project Goals. Educate Women about Nontraditional Careers Eliminate Unsupportive Attitudes Decrease Workplace Discrimination Enhance Career Development Activities

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Beaufort County Community College

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  1. “Girls Night Out” Beaufort County Community College Presenters Sandria McFadden Rhunell Boyd

  2. Project Goals • Educate Women about Nontraditional Careers • Eliminate Unsupportive Attitudes • Decrease Workplace Discrimination • Enhance Career Development Activities • Market Community College Programs

  3. Partners for Success • Girls! Girls! Girls! • Business/Industry Leaders • School System • Community College System

  4. What’s In It For Me? • Better Pay • Better Benefits • Greater Autonomy • Opportunity to work outside, be physical, and work with your hands

  5. Obstacles • Student Apathy • Importance of Buying In • Timing • Focus Group • Geographical Location

  6. Marketing Plan • Strategies • Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration • Budget • $1000 Tech Prep Grant

  7. Conclusions - Success in Introducing Nontraditional Careers to Women - Increase Focus Group - Increase School System Support - Follow-Up

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