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Beaufort County Community College

Join us for "Girls Night Out," an inspiring event at Beaufort County Community College that aims to educate women about nontraditional career paths. Presenters Sandria McFadden and Rhunell Boyd will address crucial project goals, including reducing workplace discrimination and enhancing career development. Discover what’s in it for you, from better pay and benefits to greater autonomy and physical opportunities. We will showcase marketing strategies to engage the community and system partners for success. Together, let’s eliminate unsupportive attitudes and create a brighter future for women in the workforce!

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Beaufort County Community College

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Presentation Transcript

  1. “Girls Night Out” Beaufort County Community College Presenters Sandria McFadden Rhunell Boyd

  2. Project Goals • Educate Women about Nontraditional Careers • Eliminate Unsupportive Attitudes • Decrease Workplace Discrimination • Enhance Career Development Activities • Market Community College Programs

  3. Partners for Success • Girls! Girls! Girls! • Business/Industry Leaders • School System • Community College System

  4. What’s In It For Me? • Better Pay • Better Benefits • Greater Autonomy • Opportunity to work outside, be physical, and work with your hands

  5. Obstacles • Student Apathy • Importance of Buying In • Timing • Focus Group • Geographical Location

  6. Marketing Plan • Strategies • Direct mailing, newspaper & radio advertising, emails, posters, employer/graduate recruitment, website, door prize registration • Budget • $1000 Tech Prep Grant

  7. Conclusions - Success in Introducing Nontraditional Careers to Women - Increase Focus Group - Increase School System Support - Follow-Up

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