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The Future of ‘Converged’ and On-Demand Television PVR adoption and the impact on viewing

The Future of ‘Converged’ and On-Demand Television PVR adoption and the impact on viewing. Tony Wearn, Research Director, BARB. 7 th July 2009. Base: All Households BARB Panel. Base: Age of Housewife, All Households BARB Panel. Base: Age of Housewife, All Households BARB Panel.

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The Future of ‘Converged’ and On-Demand Television PVR adoption and the impact on viewing

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  1. The Future of ‘Converged’ and On-Demand TelevisionPVR adoption and the impact on viewing Tony Wearn, Research Director, BARB 7th July 2009

  2. Base: All Households BARB Panel

  3. Base: Age of Housewife, All Households BARB Panel

  4. Base: Age of Housewife, All Households BARB Panel

  5. Base: Age of Housewife, All Households BARB Panel

  6. Base: All Households BARB Panel

  7. Base: All Households BARB Panel

  8. Base: All Households BARB Panel

  9. Base: All Households BARB Panel

  10. Base: All Households BARB Panel

  11. Base: All Households BARB Panel

  12. Base: All Households BARB Panel

  13. Base: All Households BARB Panel

  14. Base: All Households BARB Panel

  15. Timeshift % PVR Timeshift % Amount of Timeshift Viewing as (%) of All Viewing 7 6 5 4 % 3 2 1 0 Jul-05 Nov05 Mar 06 Nov06 Mar 07 Nov07 Mar 08 Nov08 Mar 09 May-05 Sep05 May-09 Jul 06 Jul 07 Jul 08 May 06 May 07 May 08 Jan 06 Jan 07 Jan 08 Jan 09 Sep 06 Sep 07 Sep 08 Base: All Individuals 4+ BARB Panel

  16. Timeshift Viewing by day of week Base: Average Hours, All Individuals in PVR Homes May 09 BARB Panel

  17. Time of day and PVR timeshift viewing Base: Average Hours, All Individuals in PVR Homes May 09 BARB Panel

  18. Base: Individuals Av Hrs BARB Panel

  19. Recording Devices by Household Base 000s All homes May 09 BARB Panel

  20. Base: Average Daily Hrs, All Households May 09 BARB Panel

  21. Base: Total Mins (All) , PVR Households May 09 BARB Panel

  22. The Apprentice v Champions League Final 27th May 2009 The Apprentice BBC1 9:00 – 10:00 pm UEFA Champions League Final ITV1 7:00 – 10:10pm How best to keep the viewing options open?

  23. THE APPRENTICE UEFA CHAMPIONS UEFA CHAMPIONS Timeshift LEAGUE Live LEAGUE Timeshift Individuals Individuals with PVR No PVR 12000 10000 8000 000s 6000 4000 2000 0 THE APPRENTICE Live

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