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Bringing Masterpieces to Consumers’ Tables! Situation: Established in 1952, Nambé had gone through various brand evolutions over the years but, by the late nineties, had lost the clarity of their vision. However, in 2006, a new management team hired us to develop a brand campaign that would reposition the Nambé design and also create the setting to introduce several new materials and retail categories.Our first assignment was to establish Nambé, the classic Nambémetal and its sleek, contemporary design, with influential audiences as an award-winning, museum-quality brand. Then, the nextchallenge awaited us – to gradually bring the new product categories to market and establish them as Nambé quality into the consumers’ minds. Solution: We developed specific communication materials that integrated the Nambé identity with the early masterpieces for which the brand was known and loved by the most discerning consumer. Media re-discovered Nambé while associating classic designs with the new ultra-functional collections. Capitalizing on showroom shows and events, as well as on original communication pieces, we have put the new Nambé on the media radar and presented the new lines using a very consistent communication tone and mood. Nambé has regained its well-deserved market position and nationwide appreciation (and sales) for the new directions.
