1. Logo Registration and Brand Registration Logo Registration Logo Registration What is a Logo? •The logo can be defined as the symbol adopted by an organization to identify its products, uniform, vehicles, etc. with the surge of globalization, in our economy, logo registration has acquired an important role. •A company logo reflects its brand which distinguishes describes the company name with a symbol, an image or creative font patterns. •It can be explained as the visual icons that give an exceptional recognition aspect to a product or business and also give immediate visual identification of an organization which consecutively creates branding. •Hence, it is necessary to protect it by filing an application for the trademark in order to avoid infringement of the same.

2. Logo Registration and Brand Registration What is the procedure for logo registration? Conduct an online logo search online at iprindia.com to check the availability if the logo has not been registered by anyone else. •Filing of application for registration of logo in TM-A online/ physically to the Registrar of Trademark along with requisite fees as may be applicable from time to time. •Upon the filing of the application, the Registrar shall examine the application and issue a particular application number where the status of the same can be checked on online portal www.ipindia.gov.in. •If the Registrar considers the mark as a distinctive Logo or after the removal of the objections, then registrar may cause the application to be advertised in Trademark journal. •If no opposition to the Logo is filed within 90 days from the date of publication, Registrar registers the logo and allot it a registration number. •Registrar issues Trademark registration certificate. Brand Registration Brand Registration What Is Brand Registration? •Brandname, in other words, can be defined as the Trademark. It is governed by the Trade Marks Act, 1999 and rules made thereof.

3. Logo Registration and Brand Registration •Brand Name registration is a very quintessential thing in the company’s effort to build its brand and to provide. •It a unique image. Every company owns exclusive rights to its Brand and intends that no one should use that Brand. •Therefore, to avoid infringement of the brand name of the Company trademark is done by the owner of the same. •As per Section 2(1)(m) of the Act defines marks consists device, brand, heading, label, name, signature, word, letter numeral, the shape of goods, packaging or combination of colors or any combination thereof. •Registered Brand Names give companies instant recognition with buyers and represent an organization’s individuality. Brands for well-known companies can be identified at a glance and have tremendous marketing power. That’s why companies invest big bucks in finding top-notch designs. •No other company can use the similar brand name other than the owner. If any person copies the same brand name the registered trademark can sue him and claim for damages.

4. Logo Registration and Brand Registration What is the Procedure for Brand Registration? Steps to be followed conduct an online trademark search online at iprindia.com to check the availability of t the desired trademark. •Filing of application for registration of logo in TM-A online/ physically to the Registrar of Trademark along with requisite fees as may be applicable from time to time. •Upon the filing of the application, the Registrar shall examine the application and issue a particular application number where the status of the same can be checked on online portal www.ipindia.gov.in. •If the Registrar considers the brand name unique and not in existence or after the removal of the objections, if any, raised by the Registrar he may cause the application to be advertised in Trademark journal.

5. Logo Registration and Brand Registration •If no opposition is filed in respect of said brand name registration within 90 days from the date of publication, Registrar registers the brand name and allot it a registration number. •Registrar issues Trademark registration certificate.