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  1. Super size ME Morgan Spurlock Winner Best director Sundance Film Festival 2004

  2. Warm-up Qs • Research • Have you ever done any research? (How to do it) • Have you ever read any research paper? (what should be included ) • Food & health • What is your favorite food? • Do you like fast food? Why/ Why not? • Why do you think fast food restaurants like KFC and McDonald’s are popular with youngsters and children in China? What are their promotion strategies? • What do you know about vegetarianism? Why do some people practice it? Is it good for people’s health?

  3. Presentation topics“Research” • General intro (definition, types, methods, ethics, etc.) • Focus on social science projects • Choosing a topic ( narrowing down, focus) • Finding reference ( & evaluation of materials) • Research methodology • Qualitative vs quantitative research • How to choose the methods • Questionnaire • Interview • etc. • Research paper • Construction, language, etc. • Documentation (MLA, APA, etc.)

  4. Reference • Lucas, S.: The Art of Public Speaking • Books concerning Writing (chapters on research) • Netlibrary • McDonough, J. & McDonough S.: Research Methods for English Language Teachers [《英语教学科研方法》 ,外语教学与研究出版社,2000] • Wray, A. et al.: Projects in Linguistics: A Practical Guide to Researching Language [《语言学课题:语言研究实用指南》,外语教学与研究出版社,2001]

  5. Net library Reference “research method” as keyword • The World At Your Fingertips : Learning Research and Internet Skills • Practical Research Methods : A User-friendly Guide to Mastering Research Techniques and Projects • Methods of Research On Teaching the English Language Arts : The Methodology Chapters From the Handbook of Research On Teaching the English Language Arts, Second Edition • Foundations for Research : Methods of Inquiry in Education and the Social Sciences • Statistical Methods for Survival Data Analysis • Analyzing Media Messages : Using Quantitative Content Analysis in Research • Methods of Literacy Research : The Methodology Chapters From The Handbook of Reading Research, Volume III • Research Methods in Clinical Psychology : An Introduction for Students and Practitioners

  6. True or False?(Quiz on nutrient info) • The human body is 65 percent water. • You could live only eight to ten days without water. You could live for weeks without food. • Carbohydrates, proteins, fats, vitamins, minerals, and water are nutrients. • Carbohydrates are your body’s main source of energy. Carbohydrates come from starches and sugars. • Your body breaks down the carbohydrates in sugars and starches to make a very simple kind of sugar called glucose [葡萄糖]. • Proteins build and repair body tissues, from hair and fingernails to muscles. Proteins also fight infection and carry oxygen from your lungs to the rest of your body.

  7. Vegetarians can get all their proteins by eating grains, dried peas and beans, rice, nuts, and tofu. • Fats play an important role in protecting your cells. Fats help blood to clot if you cut yourself. Fats also help your body take up certain vitamins. • Vegetable fats come from such foods as avocados, olives, nuts, and vegetable oils. These foods contain different kinds of fat that are healthier. • Vitamins are chemicals that help your body use carbohydrates, proteins, and fats. You need certain vitamins to build blood cells and body chemicals such as hormones.

  8. Watch & guess What do you get from the menu of the DVD? • How many categories of information are there? • Which category catches your eyes first? Why? • What can you get about the theme/topic of the movie from the menu? (Illustrate the clues you get)

  9. Countless health problems linked to weight gain • Hypertension Coronary heart disease • Stroke Gall bladder disease • Osteoarthritis Sleep apnea • Respiratory problems Endometrial cancer • Breast cancer Prostate cancer • Colon cancer Dyslipidemia • Steatohepatitis insulin resistance • Asthma Hyperuricemia • Reproductive hormone abnormalities • Polycystic ovarian syndrome • impaired fertility adult onset diabetes

  10. Objectives • The research • McDonald’s • Other names used • Items on the menu • Marketing strategies • Other fast-food brands • Language • Medical terms • in hospital • in restaurants • research related

  11. The Research / Experiment (3Ps) • Preparation • Process • Product

  12. Research paper (product) • Chapter I Introduction • Current situation (seriousness) • Purpose (Questions to be solved) • Chapter II Literature review • Chapter III Methodology • Chapter IV Findings & discussion • Medical • Economic • Political • Chapter V Conclusion • Limitation

  13. Preparation • Cardiologist心脏病专家 • Gastroenterologist (gastro-胃,enterologist肠病学) • General practitioner全科医师(family doctor) • a registered dietician注册瘦身专家 • an exercise physiologist训练生理学家

  14. Expressions • shortness of breath • chest pain • nausea, vomiting • heartburn 胃灼热Also called: cardialgia pyrosis • hernia 疝,疝气 (亦作: rupture) • fasting • cholesterol 胆固醇 • glucose 葡萄糖 • electrolyte 电解质 • triglyceride 甘油三酸酯 • wellness center 健身中心

  15. No hospitalization for illness? • Do you take any medications of any sorts? • Any food allergies or anything? • No heart disease, diabetes, blood pressure, or cancer in the immediate family? • Any drug use at all? • Is there anything we didn’t cover? • Is there anything else you need to tell me?

  16. Patient is embarking on a one-month McDonald’s binge • embark on: begin doing something: to start or engage in or involve somebody or something in an undertaking • binge: A period of excessive or uncontrolled indulgence in food or drink 无节制期一段过度或放纵暴饮暴食的时间:e.g. an eating binge 暴食

  17. Results • You might have something called white coats. • Your reflexes are perfect. • Everything looks pretty normal here. • Your blood tests are excellent. • Your blood level’s fine. Your iron level is good as well. • You have no evidence of diabetes. • Your fasting blood sugar is very low (食前血糖) • The other things we looked at were all your electrolytes in terms of salts in your blood, your kidney function, your liver function,… • Your triglycerides, which is your building blocks of fat (甘油三酸酯-脂肪的组成成分)- basically, what you acquire from eating fat- is 43, which is low, which is good.

  18. Your general health, you know, is outstanding. • Your urinalysis is great. • So, you’re starting off terrific.

  19. Prediction • Your worst-case scenario… • I expect to see an increase in … • I thinkthat’s the only thing that will change out of everything. • There might be some minor variations, but the body is extremely adaptable. • Your liver will be able to metabolize (代谢) additional fats.

  20. Bridget Bennett, RD Nutritrionist & Dietician • to track my progress • BMI: body mass index身体质量指数 • keep a checklist • saturated fat 饱和脂肪

  21. Let’s start with getting your height and weight。 • Your BMI, which is the body mass index(身体质量指数) is within normal limits, which means you’re not obese. • Your calorie needs are gonna be averaging about 2,500 calories a day. • As far as fat goes, for 2, 500 calories, you’re gonna want about 80 grams of total fat in a day.

  22. Eric Rowley, exercise physiologist • Official weigh-in正式体重测量 • Cardiovascular assessment心脏血管测试 • Cardiovascular system心血管系统 • Skinfold calipers 皮肤褶测径器 • to estimate your body density身体密度 • to measure your flexibility of your hamstrings(腿筋), your hips, and your lower back • muscular strength and endurance

  23. Result • You’re above average. Above average fitness for your age group. • You are at a good spot right now.

  24. Rules (process) • Rule #1: Can only Super Size when asked • Rule #2: Can only eat food from McDonald’s… water included. • Rule #3: Has to eat everything on the menu at least once. • Rule #4: Must eat three meals a day.

  25. These numbers are absolutely outrageous. • And the danger of hyperuricemia is gout, kidney stones. • The results for your live are obscene beyond anything I would have thought. • If the pain starts to radiate to your jaw or down your arm , that’s life-threatening, and immediately so.

  26. Fast food industry • Fast food franchises • McDonald’s • Names • Products • Marketing

  27. Some fast-food chain logos

  28. Other fast-food restaurant chains • KFC • Pizza Hut • Burger King • Wendy’s • Taco Bell: the giant Mexican food chain • Subway

  29. McDonald’sother names • Golden arches • Mickey D’s • Mac shack • McDo

  30. On the menu • Egg McMuffin Extra value meal • Sausage biscuit Supersized coke • Big Mac Double quarter pounder with cheese • Hot fudge sundae Yogurt • Parfaits McNuggets麦乐鸡 • Fish filet Pancakes • Sausage Salad shaker • Cheese McGriddle

  31. 7 items on McDonald’s menu that don’t have sugar • French fries • Chicken McNuggets • Hashbrowns • Sausage • Diet coke • Coffee • Iced tea

  32. You know what? I need the …, please. • -Would you like to super size it today? • - Yes, I would. • Can I help you? • Can I get a large vanilla shake, please?

  33. Ways to lure young children • Playground • Heavy on birthday parties (McDonald’s Happy Meal) • Little toys • Clowns • Ads appeal primarily to kids • Cartoon on TV

  34. Food marketing • T-shirts • Coupons • Toys for children • Giveaways in fast-food places • Place mats

  35. Big Mac slogan • Two all-beef patties • Special sauce, lettuce, cheese, pickles, onions on a sesame-see bun

  36. Mc- • McTwitches • McStomache

  37. Language

  38. It could be from the caffeine, but I couldn’t really pinpoint that 100%. • I’d be hard-pressed to find a distinction between those two examples. • There’s a growing consensus that the solution lies in good education. • Heroin and ham are in complete different categories. • I know that firsthand. • Can I get a shot of your lunch right here? • They outgun us. • I think we are making some headway.

  39. Unabated (not decreasing) • Hector (bully, to intimidate or dominate: to hector smokers) • Abashed (ashamed, confused) • Myopic (lack of long-range perspective in thinking or planning) • Mitigate (decrease) • Resilient (flexible: Your liver is very ~.) • Mastermind: to direct, plan, or supervise (a project or an activity)

  40. Countless health problems linked to weight gain • Hypertension高血压 Coronary heart disease冠心病 • Stroke中风 Gall bladder disease胆囊疾病 • Osteoarthritis 骨关节炎 Sleep apnea睡眠呼吸暂停 • Respiratory problems Endometrial cancer子宫内膜癌 • Breast cancer Prostate cancer前列腺癌 • Colon cancer结肠癌 Dyslipidemia • Steatohepatitis insulin resistance • Asthma哮喘 Hyperuricemia高尿酸血 • Reproductive hormone abnormalities • Polycystic ovarian syndrome • impaired fertility adult onset diabetes

  41. vitamins • Vitamin E • Thiamin 维生素B1 • Riboflavin 核黄素 (vitamin B 2) • Niacin 烟酸

  42. Detox • Nutrient-dense food • Organic, seasonal, fresh food • Cleansing vegetables

  43. Naloxone n.[药]纳洛酮,烯丙羟吗啡酮(吗啡拮抗药) • Gastric bypass operation胃旁路手术

  44. Discussion topics • The movie/ The experiment • Fast food • Health

  45. Questions • What do you think of the movie? How does it inspire you? [Has it changed any of your ideas of McDonald’s or fast food? If it has, how did it achieve it?/ How did it persuade you?] • What do you think of the experiment done by Morgan Spurlock? (Is it persuasive? Is it worthwhile? etc.) • How do you define fast food? Do you like fast food? If so, what do you like about it? If not, why not? • Why are fast food restaurants popular with youngsters in China? • What do you know about keeping a healthy diet? (Where do/can you get information about nutrients in food?) • Whose responsibility is it for the national epidemic of obesity in US? • Do you think that it is possible that a national epidemic of obesity might happen in China in the future? If no, why not? If yes, why? And what do you think we (individuals, government authorities) can do in China to avoid national obesity? • Can you give us any suggestions on weight control?