NEW & IMPROVED BABER’S PROTECTION plus

1. NEW & IMPROVEDBABER’SPROTECTIONplus

2. WhatBABER’SPROTECTIONplusdoes for your store. . . • BABER’SPROTECTIONplusoffers your customers more. • BABER’SPROTECTIONplusincreases customer retention and satisfaction. • BABER’SPROTECTIONplusincreases store’s bottom line profits.

3. Program Specifics • BABER’SPROTECTIONplusIs Sold In Addition To Damage Waiver Fees • The NEW Cost of the Program / 2.99 per week, $12.95 per month – You keep 76.4% • One Membership covers ALL agreements a customer has with your store • Easy To Sell—Benefits protect & put money back in customers’ pockets • BABER’SPROTECTIONplus should always be assumed in the sale • Old club members do have the option to continue in the $1.99 club, but should be encouraged to join the $2.99 club. $1.99 club members do not receive the same benefits as the $2.99 • The new $2.99 club program will start on Aug. 15

4. Signing Up Members • Complete a member-ship agreement for All customers • Have Customer indicate whether they accept or deny coverage • Customer receives one copy & the other is placed in customer’s file.

5. Follow-Up Mailing • A temporary packet will be given to the customer at the store when they sign up • Four weeks after members joinBABER'SPROTECTIONplusthey will receive a follow-up mailing • Mailing Will Contain: • Welcome Letter • Permanent Membership Card • A Listing of the Five Nearest Providers for Participating Discounted Medical Providers

6. ASSUME THE SALE / SELL THE PROGRAM ON THE FLOOR ONE PRICE / ALL AGREEMENTS SALES TIP!

7. Mr. Duncan, your weekly cost for the TV will be $35.80 per week which includes Tax, Damage Waiver and membership in our Protection Plus Program. This is an exciting program that provides a number of benefits that protect you and your merchandise. PLUS, one membership in the program will cover ALL items you rent from us today or in the future...Now that’s a great deal! QUOTE Protection Plus “On the Floor” SALES PITCH! Don’t Oversell

8. BABER’SPROTECTIONplusBonus Plus • Free Delivery & Set Up • Free Service & Loaner Program • Free Relocation Service • 90 Days Same as Cash • 40% Early Purchase Option • CASH Referral Program • 2 Weeks FREE for Preferred Customers (for customers that have paid out an item)

9. Product Protection (NEW)

10. Replacement Protection • Provides replacement protection for members • Store replaces lost merchandise with similar age & like kind—You keep the customer & income • Covers burglary (with visible signs of forced entry), fire, flood, windstorm, lightning and more • Covers everything you Lease

11. File Claims electronically at customerservice@benefitmarketing solutions.com Or fax claims to (405) 579-0534 Or snail mail to 900 36th Ave NW, Suite 105 Norman, OK 73027  Customer must sign

12. Filing Replacement Claims • Material needed: membership agreement, copy of the Lease Agreement, payment history, print screen of invoice cost of lost merchandise, & SIGNED claim form. • Burglary claims - Customer must bring photos that show forced entry and a Police Report that supports. Material must be submitted within 10 days of loss • Fire Claims – Customer must bring photos that show fire damage and a report from the Fire Department. Both must be submitted within 10 days of loss

13. Ms. Wright, your weekly cost for that laptop will be $26.83 per week which includes Tax, Damage Waiver and Protection Plus. This program will protect your computer and anything else you rent from us if it is stolen or destroyed by covered causes while you are renting from Baber’s. It also protects your rental items after you own them. Can we write up your agreement now? QUOTE Protection Plus “On the Floor” SALES PITCH! Don’t Oversell

14. One Year Service Protection • Protects members for ONE year after they own the rental product. • Covers parts & labor on all items covered by the manufacturer. • Example of covered items: White Goods, Electronics, Furniture, Computers. • Members must maintain membership in Protection Plus after payout to receive coverage. • Claims…

16. CUSTOMERS MUST MAINTAIN MEMBERSHIP AFTER THEY PAY OUT Customers are eligible to purchase the BABER’SPROTECTIONplusas a stand alone item. No rental agreement is required. IMPORTANT POINT! Protect Single Agreement Customers by having them pay for coverage over three months $12.95 x 12 months = $155.40 for one year $155.40 ÷ 3 months = $51.80 a month

17. “Mrs. Stevens, You can take home this washer/dryer today for only $25.33 per week and have it protected while you are renting and up to a year you own it. Protection Plus protects you against repair costs after you own the product as long as you keep your membership. It could cost up to $300 for repairs on a washer or dryer. The program can also save you money while you are renting. Can we write up that rental agreement? SALES PITCHfeaturing paid out service!

18. Accidental Death & Dismemberment Insurance • $5,000 Protection--Coverage divides by the Number of Persons on the Rental Agreement • Must be ACCIDENTAL Death or Dismemberment • On and off the job protection • The check is sent to the store • Dismemberment Benefits are Outlined In the Back of the Book

19. File Claims electronically at customerservice@benefitmarketing solutions.com Or fax claims to (405) 579-0534 Or snail mail to 900 36th Ave NW, Suite 105 Norman, OK 73027  Customer must sign

20. Accidental Death & Dismemberment Claims • A Certified Copy (w/raised seal) of The Death Certificate • A Police Report of The Incident. Deaths Caused Through DUI or While Performing an Illegal Act Are Not Covered (A toxicology report may be requested) • If Possible, Newspaper Clippings on The Incident

21. Everyday Savings through Dining & Shopping Discounts / www.savein10.com Step 1: To Demo, use “55” to log-in to use the Membership Number on Benefit Book Step 2: Enter Zip Code & Select Category

22. Everyday Savings

23. Everyday Online Savings There are hundreds of coupons at your fingertips. Simply print coupons to save on everyday items!

24. “Ms. Garcia, you can take home that computer today for only $32.49 a week which includes our waiver and membership in Protection Plus. This program protects your computer while and saves you money. You can print out coupons for savings on dining and many other local places. You can even print out coupons for groceries. This benefit alone will put money back in your pocket. Let me give you a coupon right now so you can see how this program saves you money! SALES Pitch!Featuring Dining & Shopping

25. Discounted Medical Benefits • Dental & Orthodontic NetworkFamily Savings on Dental Care • Nurse Help Line24-Hour Resource for Registered Nurse • Prescription Medication SavingsAllows More Prescriptions To Be Filled • Mail Order Prescription Service Customers Save Even More • Chiropractic CareInitial Consultation at NO Cost • Vision Care & Eye Ware SavingsDiscounts on Exams, Glasses & Surgery

26. Discount Medical Benefit Dental Savings • Members & immediate family can save 15% to 50% on dental care when visiting a participating dentists, including both general dentists and specialists. • Simply, present your membership card at the providers office to receive the discount • There is no limit to the number of visits a member and their immediate family can have! • To locate a Dentist: Simply, visit: www.locatemyprovider.comor Call 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM Sat: 8:00 AM – 3:00 PM.

27. Discount Medical Benefit Prescription Savings • Members save 15% - 31% off the price of brand name & generic drugs at participating pharmacies. • Simply, present your membership card at the pharmacy to receive the discount • Samples of participating pharmacies include: • To locate a nearest participating pharmacy: Visit: www.locatemyprovider.comor Call 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM Sat: 8:00 AM – 3:00 PM.

28. Discount Medical Benefit Nurse Helpline • Call any time of the day or night to talk to a registered nurse through a special toll-free number. This benefit can provide members valuable information on many medical concerns and health related issues. Vision and Eyewear Savings • Save up to 60%off normal retail prices on eyeglasses and specialty items, and up to30%on eye exams, surgical procedures at participating locations like. • To locate the nearest participating vision care provider visit: www.locatemyprovider.comor Call 1-800-861-6536 Mon – Fri : 8:00 AM – 8:00 PM • Simply present your membership card at the providers office to receive the discount

29. Discount medical benefit • Chiropractic Care • Save 10-25% on services at participating chiropractors. • Savings apply to members and their immediate family • No limit to the number of visits. • To locate a provider visit- www.locatemyprovider.com or Call 1-888-861-6536 • Prepaid Lab & Diagnostics – NEW Benefit • Save 20%-70% on lab work at a participating location. • No Prescription required • Have work done such as blood, allergy, drug, maternity & infertility tests. Also cardiac & cholesterol screens. • To place an order online, visit www.prepaidlab.com

30. “Mr. Fields, I know you will want to be a member of our Protection Plus Program because it can save you AND YOUR FAMILY money on prescriptions, vision care and much more! With the rising cost of health care this program can be very valuable. Lets sign you up now so you and your family can start saving TODAY. SALES pitch!Featuring Discount medical

31. Additional Benefits • Groceries:Get up to $40 dollars in Manufacturers coupons to save in groceries. Coupons are unlimited! • Rental Cars: Save up to 20% on rental cars at AVIS, Hertz, National, Alamo, or Budget. • 1-800flowers.com:Birthdays, Anniversaries, etc., save up to 20% on flowers & gifts 24 hours a day. • Hotel Lodging : Save up to 15% off at participating Choice hotels

32. Additional Benefits • Discounted Roadside Service: Members save on Jump start, Towing, Flat Tire Repair, Lock-Out Assistance, Fuel Delivery or Auto Malfunction. • Car Service Discounts: Save on automotive service at Jiffy Lube, Meineke, MAACO, and AMMCO .

33. BABER’SPROTECTIONplus • Baber’s Bonus Plus • One Year Extended Service Protection • Accidental Death & Dismemberment • Savings On Family Dental Care • 24-Hour Nurse Helpline • Neighborhood Pharmacy Savings • Mail Order Pharmacy Savings • Chiropractic Care • Vision & Eye Wear Savings • $500 Grocery Coupon Savings • Discount Benefits & Services

34. PresentingBABER'SPROTECTIONplus • Present BABER'SPROTECTIONplus to ALL customers • KEEP IT SIMPLE – Quote the price of the BABER'SPROTECTIONplusin with the cost of the product • Explain the KEY benefits of PROTECTIONPluswhen you give the customer their agreement and benefit book

35. HOW TO HANDLE Objections • You know your customers best -- focus on benefits you know fit their specific needs. • Always start with the protection benefits. • With all the benefits in Protection Plus- there is truly something for everyone. • Members can actually pay for the plan by using the benefits.

36. “Mr. Smith, you need to have our damage waiver so you will not be responsible to continue paying on the original agreement if something happens to your merchandise. Protection Plus provides you with so many other benefits such as service after you own the product. Plus the saving you get through Protection Plus will more than pay the $2.99 per week with coupons for restaurants, savings on dental care, prescriptions, groceries and much more. Objection: Overruled!!! Objection!!!I already have YOUR ldw

37. “Mrs. Jones, We hope that none of our possessions break but things go wrong sometimes and there is no advance warning. While you are a customer of Baber’s we service your products should anything go wrong. BUT once you own the item(s) your merchandise is older and the odds of something going wrong increase. When you join Protection Plus and simply continuing paying on the program for the year after that agreement pays out you have piece of mind knowing it is protected against mechanical breakdown. Objection…OVERULED!!! Objection!!!My item won’t break

38. Best practices • Protection Plus Tools Stores managers must ensure proper Protection Plus inventory. • Role Play Store managers should be role playing on a weekly basis with their respective teams. • Instant Savings Stores managers must print out coupons from www.savein10.com to provide instant savings to their customers.

39. Who are you going to Call? 1-888–322-6705 Claims 8:00 am – 6:00 pm Central Time SuppliesAlexa or TaMel Marketing Issues or Any Questions or Problems Lanai Williams

40. Employee Program • *ALL Employees can use the discount benefits in the Program (employee program excludes the $5000 accidental death, replacement and service protection, nurse helpline, and dental savings) • Helps Employees BELIEVE In Program • No Sign Up Required • Helps Employees Feel Comfortable When Talking About Benefits • Provides Everyone With Own Testimonials

41. Employee Contest! • Contest Dates: July 30, 2011 through November 30, 2011 • How to WIN: Stores in each categorymust reach their specified goal in Protection Plus to qualify to win. The Stores that exceed their goals by the greatest percent will be considered the winners. • Prize Description: The Stores in each category below who exceed their goals by the greatest percent will win $750 (a $400 gift card to the manager and $350 to be divided between the assistant managers, sales staff, and account managers. • Incentive Plan Description • The incentive will run for four months beginning July 30, 2011. The stores will be divided into five categories. The breakdown of the categories and number of prizes is as follows: • Current % Goal # Stores # Prizes • 0 to 9.9% - 250% increase – 9 Stores* – 1 prize (Level 1) • 10% to 17.9% -125% increase – 13 Stores* – 1 prize (Level 2) • 18% to 29.9% - 75% increase – 11 Stores* – 1 prize (Level 3) • 30% to 54.9% - 50% increase – 11 Stores* – 1 prize (Level 4) • 55% + - 10% increase -- 8 Stores* – 1 prize (Level 5) • Store Managers need to review their Daily Report on July 30th to see which level you fall under or what is your specified goal. • Qualifier: Protection Plus revenue must correspond with the reported Club acceptance, or the percentage will be adjusted downward proportionately. This could change who wins the contest. • Contest1. If stores do not meet their minimum goal, no prize will be awarded in that category • Rules: 2. This contest applies only to stores that are open and operating by the beginning of the contest. Stores that open after this date are not eligible to participate. • 3. To receive contest winnings, contestants must be employed by the company in the same position at the time the prizes are awarded. • 4. Contestants must be in the winning store for a minimum of 30 days to qualify to win the contest from the results of that store. • 5. If a winning Store has a change during the contest period, the manager with the greatest Protection Plus increase during his or her tenure at that location will be considered the winner. • All results are subject to an audit by Benefit Marketing Solutions at the end of the contest. Benefit Marketing Solutions reserves the right to discontinue the contest or to disqualify a contestant. • *Check your Daily Report from July 30 to know which level your store falls under and what your goal is!

42. District 901