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Atrapalo.com - Evolve 2016: Workshop in Dublin

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  1. Atrapalo.com – Evolve 2016 Evolve Ireland Workshop Dublin , Ireland 03/02/2016

  2. Atrapalo.com – Who are we? • Founded in 2000 in Barcelona (Spain) • One of the leading travel and leisure websitesin Spain and Latin America • Atrapalo’s offer: Flights, Accommodation, Rental Cars, Trips/Getaways, Tickets, Restaurants, Activities,… • Atrapalo in a few figures… • > 8.000.000 registered users (2015) • > 2.700.000 newsletter suscribers (2015)

  3. Atrapalo’s distinctive feature URBAN ENTERTAINMENT / LEISURE TRAVEL

  4. Atrapalo’s user profile URBAN DWELLERS - LIVES IN REGIONAL CAPITALS AGE FEATURE WOMEN ARE THE PURCHASE DECISION MAKERS 50% 22% 57% 21% 43% 3% 2% 38% 26% 12% 15% 25-35 36-44 18-24 45-54 YOUNG PEOPLE 57% between 16 and 35 yearsold

  5. Presence on social networks

  6. Atrapalo accross the world… > Headquarter in Barcelona (Atrapalo.com – Spanish market) > International expansion in Latin America and North America (8 domains)

  7. How do we work in the Hotel Department?

  8. What is the business model of the Hotel product? • Atrapalo is a mixed platform • Integrated with wholesalers • Direct collaboration agreements with hotels

  9. What are the different ways to promote accommodation? • Room only (“Hotel” section) • Dynamic package (“Flight + Hotel”) • Getaways (Packages with a specific theme: romantic, cultural, gastronomic, enological …) • “Hallazgos del Día” (Atrapalo flash deals) • Hotel promotion campaigns

  10. Direct agreements with hotels at Atrapalo • What are the benefits of a Direct collaboration agreement? • Becoming a preferred Atrapalo hotel and increase hotel demand and visibility on the website • Increased profitability by cutting down your intermediary fee • Saving on Bank transfers (Guaranteed payment) > Instant cash flow • Expertise support and advice by an English-speaking Market Manager • Free sales (No fixed allotment) • An “easy-to-use” Extranet, managed by the hotel • Possibility to create diverse kinds of offers (Early booking, Last Minute, Flight+Hotel…) • Compatibility of our Extranet with different channel managers • Enjoy our marketing actions to maximize sales

  11. Hotel operation management as a Direct partner ONE TOOL> Atrapalo’s Extranet • 3 benefitsof Atrapalo’sextranet: • EASY-TO-USE • FAST / AGILE • SELF-MANAGEMENT

  12. Use of Atrapalo‘s extranet : • Complete control of yourrates/availability 24/7 > “Inventory” section • Confirmedbookingsdisplay > “Mybookings” section (Bookingdetails, guestsinformation, guestbankingdetails,…) • Improvingpositioning/visibilityin thesearchresults of yourdestination by loadingoffers > “Offers” section • Paymentdetailsand bookingsbillingdisplayavailable in the “Invoices” section

  13. Thank you for your attention!

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