Improving IEEE's Engagement with Industry

1. Improving IEEE's Engagement with Industry IEEE Section Congress 2011 Ashutosh Dutta Chair, IEEE MGA Industry Relations John Day Director, Membership Development Fred Mintzer VP-Elect, IEEE Technical Activities

2. MGA Industry RelationsStrategy & Plan IEEE Section Congress 2011 John Day Director, Membership Development

3. Slide 3 Existing Charter – Are we delivering on industry’s questions? How are you ensuring a pipeline of engineers? Existing Charter … • Promote and inform the concept of IEEE as a progressive technical information provider to industry and its employees. • Promote and inform the relevance of support of IEEE in developing/ changing technologies. • Work with industry to establish an understanding of their needs, to determine their further needs and to demonstrate how IEEE can help address their needs. • Encourage the establishment of Leadership Training within the Regions and Sections. How does IEEE improve employee skills? How does IEEE contribute to shareholder value?

4. Slide 4 Re-assessing Industry Engagement • How does collaboration with IEEE advance the mission, goals, and values of industry? • How do we use an industry perspective in packaging engagement opportunities with IEEE? • How would industry measure success?

5. Slide 5 Strategy Framework MGA Industry Relations

6. Slide 6 Embracing Industry’s Interests / Objectives • Employee Development • Recruiting and retaining skilled employees • Increasing technical proficiency • Improving ‘soft’ and leadership skills • Market Development • Expanding brand recognition • Increasing sales • Making a profit • Public Goodwill • Supporting the local community • Assisting government initiatives • Contributing to philanthropic causes

7. Slide 7 Integrating MGA Objectives • Member Development • Increasing technical proficiency • Improving ‘soft’ and leadership skills • Providing professional recognition • Encouraging service to the public • Market Development • Expanding IEEE brand awareness in technical fields of interest • Recruiting and retaining members • Volunteer Development • Recruiting and retaining talented individuals to lead IEEE • Fulfilling IEEE’s mission to the public

8. Where Do Goals Intersect ? Industry • Employee Development • Market Development • Public Goodwill IEEE • Member Development • Volunteer Development • Market Development

9. Slide 9 Reciprocating Goals & Exchange (examples)

10. Slide 10 Member Career Cycle

11. Slide 11 Implementation Plan

12. Slide 12 Mobilizing the Team • Tools & Resources • Developing an Industry-relations Volunteer support portal, and manual • Developing Industry-focused messaging, and promotional fliers / brochures • Peer-to-Peer Collaboration • Creating a committee charter • Dedicated e-mail alias, “Industry Relations Alert-All” • Assembling the industry relations Volunteer team worldwide • Establishing virtual collaboration tools, and scheduling periodic webcasts • Reporting / Evaluation • Developing a strategy / operations progress report, and disseminating periodically to the entire Industry-relations team worldwide

13. Slide 13 Key Deliverables – 2011 / 2012 • Tools & Resources • Industry-focused messaging, and promotional fliers / brochures • Industry-relations Volunteer support portal, and manual • Peer-to-Peer Collaboration • Dedicated e-mail alias, “Industry Relations Alert-All” • Assembling the industry relations Volunteer team worldwide • Establishing virtual collaboration tools, and scheduling periodic webcasts • Reporting / Evaluation • Developing a strategy / operations progress reporting framework, and disseminating periodically to the entire Industry-relations team worldwide

14. Slide 14 thank you! questions?

15. Engaging Industry through Collaborative Events Ashutosh Dutta Chair, IEEE MGA Industry Relations

16. Industry Days (www.ieee-industry.org)

17. IEEE Region 1 Industry Day 2009 http://ewh.ieee.org/r1/princetoncentraljersey/ieee_industry_day.htm

18. Pioneering Industry Day – February 2009 • On the eve of 125th year anniversary of IEEE, first event of its kind • IEEE Region 1 Industry Day – Southern Area • Dr. Howard Michel – Region 1 Director (2007- 2009) • Dr. Charles Rubenstein – Region 1 Director (1010-2011) • Dr. DurgaMisra – Southern Area Chair • Hosted by Telcordia Technologies in front of IEEE HQ, sponsored by Region 1 • Extraordinary support from IEEE MGA and HQ • Program Chair – Dr. TK Srinivas • Industry Day dynamics • 350 people attended • Dr. Lew Terman 2008 IEEE president presided • Featured in IEEE.tv • Green Track, Telecom Track, Panel Discussion • Governor of New Jersey Jon S. Corzine sent a letter or proclamation

19. Preview of IEEE TV - Region 1 Southern Area Industry DayFebruary 5, 2009

20. IEEE Region 1 Industry Day 2009

21. IEEE Entrepreneur’s Day 2010

22. Motivation – Entrepreneur’s Day • Provide a high value event to IEEE members • Southern Area and in particular NJ has been hit hard by plant closings requiring career transition for many. • Forum for networking and to leverage their Entrepreneurship skills • Engage local Industries • Recruit new members and volunteers • Create a forum for many R1 sections to work together

23. Entrepreneur’s Day Agenda

24. Entrepreneur’s Day Joseph DeLuca, Vice President, Development & Product Management Afternoon

25. Success Factors and Results • Stated Factors: • Attendee Reaction: 130+ people attended on a Saturday (Mother’s Day Weekend); Used Phrases like “Phenomenal” – Many stayed all the way till 5 PM • 5 Entrepreneurs are meeting with one of the venture capitalists for follow through on their venture ideas • On Budget execution – over 40% Refund (of surplus) being executed • Create seed money for future programs – Not Possible by IEEE Rules – Legacy instead is a successful model for future program execution • Increase IEEE Membership: I know of one new IEEE member that did so due to advertisement of this program and a few that were sitting on the fence decided to renew membership

26. IEEE North Eastern Industry Day 2010 Keynote World Cafe Workshop

27. Overview Region 1 NEID 2010 Main Theme Highlights Attended by over 100 professionals Several keynote speakers World café, workshops and four tracks broadband, energy, systems engineering, human computer interface. Post conference online survey on various aspects of the conference including program, speakers, topics, logistics, and venue • Enhancing collaboration between industry and IEEE by connecting stakeholders, professionals and solution providers in a unique opportunity for fostering business relationships and thereby advancing technology

28. IEEE Innovation Day 2011 – May 2011

29. IEEE Region 1 Innovation Day May 17 2011

30. Region 10 - India Industry Day – March 2011 • One and a half day event; a collaborative effort: • IEEE India Council, MGA , ComSoc • Free registration- meals were included • 8 months in the planning, 1150 registered, 700 re-confirmed, 475 attended; tenfrom abroad • 20different industries participated in presentations • 150plus industries, Government agencies and academic institutions participated • Six keynotes, one Panel, one Dinner speaker, six tracks (two in parallel), Banquet and networking • Approx 150 students attended, some sponsored by schools, few traveled 32 hours to attend • Internationally recognized Keynote speakers covered technology, social and national issues: Kohli, Pruthi, Viswanandham, NarayanaMandaleeka, Byeong, Ladid and more • One interactive session with the press; resulted in tenplus newspaper reports • IEEE new staffed office in India is appreciated

31. India- An Opportunity • Industrial Growth Rate 8.6%, Manufacturing sector growth of 9.1% • 11 million Broadband connections, 770 million mobile connections, urban teledensity of 143% • 34.6 % illiterates (260 million adults) • Young population: less than 30 years old • 96.5% students (age 6-14) enrolled in schools, 71% in Government schools • Huge emphasis on education • Infrastructure- still in the making 25% of the next billion mobile users will be Indian - Boston Consulting Group

32. India Industry Day-March 10-11; Bangalore(http://ieee-industry.org/india/)

33. IEEE Region 10 – India Industry Day March 2011

34. Take home and follow up • India is a fast developing region with a large group of young members and volunteers that are under represented • Opportunity to engage young members and student volunteers • Lot’s of Good work on local issues and to serve the underserved: Rural communication, vertical technology applications- e.g. serving farmers needs, fighting illiteracy, • Potential to engage many aggressive small companies, a few very large ones • Potential for partnerships on joint research work, conferences, standards and social activities • Collaborate and expand our conference topics to address Regional and local issues • Create student programs to support student initiatives and their engagement • Plan an Industry Day in China/Brazil in 2011-12

35. Slide 36 IEEE Region 1 Central Area Industry Day R1 CAID11 - October 21, 2011 Enhancing Collaboration between Industry-Academia and IEEE Asif Hassan, Chair <asif.hassan@ieee.org> College of Nanoscale Science & Engineering At The University at Albany Albany, New York

36. R1 CAID11 Conference Program Region 1 Central Area Industry Day Presentations will highlight: • Current State and Types of Academia – Industry Collaboration, Expectations and Opportunities for Improvement, Role of IEEE • Collaborative Work Leading to Accelerated Advances in Technology • Latest Challenges, Opportunities and Advances in Smart Grid Standards and Solutions • Views, Trends and Opportunities Fuelling an Impressive Growth in Cloud Computing • Requirements of Industry-Academia-IEEE Collaboration in Educating Next Generation of Engineers

37. R1 CAID11 Desirable Outcomes • Renewal of Commitment for Identifying Areas of Collaborative Work for New and Improved Products and Services • Recognition of Relevance of IEEE as Provider of Information Resources and as Partner in the Development of Standards • Development of Understanding of Needs of the Industry and Formulation of Action Plan to Meet those Needs • Increase in the Number of Members of IEEE at the College of Nanoscale Science & Engineering • Establishment of an IEEE Student Branch at the College of Nanoscale Science & Engineering

38. Slide 39 Upcoming Industry Days Region 1 Central Area Industry Day, October 21, 2011 Region 9 Brazil Industry Day

39. Industry Day SWOT Analysis

40. Slide 41 thank you! questions?

41. Fred Mintzer VP-Elect, IEEE Technical Activities Industry RelationsOpportunities & Challenges

42. Slide 43 Opportunities • IEEE opportunities to serve industrial interests • Building pools of capable new employees • Building employee technical skills • Building employee leadership skills • Building a technological “world view” for the future • Building employee technical skills – in new areas of interest • Industrial engagement • Better service to their IEEE-member employees • Better access to IEEE-nonmember employees • A synergy between corporate and employee interests • “Good projects” lead to corporate success • “Good projects” lead to employee success • “Good projects” often feature emerging future technologies that will enter a corporation’s product space or offer new efficiencies to its operation

43. Slide 44 Opportunities • Some examples of emerging future technologies • “Smart grid”* entering the power and energy space • “Computational biology” entering the pharmaceutical space • “Cloud computing”* impacting the operation of many compute-reliant businesses • The suite of emerging future technologies • Similarity for all participants in an industry – enables industry-wide offerings • Benefits from broad IEEE technical scope • * Future Directions topics

44. Slide 45 Challenges • Different corporate interests • Building pools of capable new employees • Building employee technical skills • Building employee leadership skills • Building a technological “world view” for the future • Building employee technical skills – in new areas of interest • Working with individual companies • Companies compete with each other. A close relationship with Company A can inhibit a relationship with its competitors • Need to be fair to all competitors in an industry • Scalable offerings that can serve all in an industry – a special challenge for emerging future technologies

45. Slide 46 Challenges • Multidisciplinary suite of emerging technologies for an industry • A challenge for TA … as the organizational leadership tends to be technology-centric • Finding and attracting excellent speakers on emerging future technologies • Many speakers are needed • S/C “Distinguished Lecturers” may not be the best fit • Incenting volunteers • Corporate competition limits the pool of speakers

46. Slide 47 Parting thoughts • IEEE Technology Time Machine • Symposium on Technologies Beyond 2020 • Sponsored by IEEE Future Directions • June 1-3, 2011, Hong Kong • Cloud computing, Future wireless, Mobile and Silicon technologies, Biomedical engineering and E-health, Smart Grid, Energy Harvesting, Digital Content, Carbon Nanostructures and the Internet of Things • “The conference organizers have assembled a set of world renowned experts in all these fields making the IEEE Technology Time Machine (IEEE TTM) a truly unique opportunity to network with worldwide industry, government, and academic leaders.”

47. Slide 48 Parting thoughts • the Future Directions booth • Information on current Future Directions topics • Information on the Technology Time Machine • Information on IEEE Technology Navigator

48. Slide 49 thank you! questions?