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Marketing Research To Make a Difference

This initiative led by Kelly D. Brownell and the Yale Rudd Center aims to address critical issues surrounding food marketing, weight stigma, and public health. By employing a top-down approach that involves federal, state, and local actions, the program identifies key change agents, including legislators, parents, and NGOs. The coordinated research plan focuses on strategic goals, documenting children as targets for misleading marketing while exploring legal and public support avenues. Together, we can activate change agents to create a healthier society.

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Marketing Research To Make a Difference

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  1. Marketing Research To Make a Difference Kelly D. Brownell Yale University

  2. www.YaleRuddCenter.org

  3. DIRECTOR Kelly Brownell DEPUTY DIRECTOR Marlene Schwartz WEIGHT STIGMA Rebecca Puhl LEGAL Jennifer Pomeranz SCHOOLS Kathryn Henderson PUBLIC POLICY Roberta Friedman FOOD MARKETING Jennifer Harris ECONOMICS Tatiana Andreyeva COMMUNICATIONS Andrea Wilson

  4. A Top Down Approach Global Action Federal Action State Action Local Action The Individual

  5. The Local Innovation Approach The Individual Other People Institutions Public Opinion Government

  6. Who Are The Change Agents And What Will It Take To Activate Them?

  7. Potential Change Agents Needed For Activation? Outrage Legislators Litigators Parents Courts NGOs AGs Public Support, Funding Public Support Support & Legal Grounds Creative Legal Theory Opportunity

  8. Timely and Strategic Legal Research e.g., Speech vs. Conduct

  9. Toys in Kids Meals Ken Yeager County Supervisor Santa Clara County, CA Eric Mar San Francisco Board of Supervisors

  10. Two Attorneys General Vermont Attorney General Connecticut Attorney General

  11. Vermont Attorney General William Sorrell

  12. Connecticut Attorney General Richard Blumenthal

  13. Amer J Public Health, 2011

  14. Likely Steps • Identify change agents • Develop coordinated research plan • Focus on strategic goals • Broad view of research Quick strike studies Legal research Polling • Ask “what will it take for change?”

  15. Specific Possibilities • Strategic, well-timed polling • Framing studies • Studies documenting children as prey • Legal/Research links (e.g., misleading) • Addiction & hijacking the brain • Neuroscience & marketing

  16. Potential Change Agents Needed For Activation? Outrage Legislators Litigators Parents Courts NGOs AGs Public Support, Funding Public Support Support & Legal Grounds Creative Legal Theory Opportunity

  17. www.YaleRuddCenter.org

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