Presentation Transcript

1. What can idatado for you?

   Mark Scott 12th March 2012
2. Client logo idata in a nutshell The teamat idata are experts in data analysis for the Holiday Park industry with over 40 years working with some of the biggest names in the business to small independent ParksPut simply, we’ll help you towards cleaner data, better customer understanding and enhanced targeting and, in turn, will help you maximise your marketing spend.
3. Client logo But what does that mean? Basically our mission is to help Parks to use their customer data to save themselves wasted marketing budget and get the most return from the money they do spend.But how?The following examples give a flavour of how we are doing this every day for our Holiday Park clients…
4. Client logo It all starts with clean data… Objective:‘Dorest Beach’ had nearly 100,000 customer addresses going back many years which had not been properly cleaned for a long time. Outcome:Cleaning of the data revealed that nearly 11% of addresses were not mailable. At 85p a brochure launch pack, that would have been £10k wasted! Not only that, idata were able to clean nearly half the bad addresses so the client had cleaned and enhanced data for future campaigns.
5. Client logo Potential new Owners are out there somewhere… Objective:‘Yorkshire Sands’ had a target to sell 30 new lodges by the end of 2011. They had a database of 10,000 past Caravan Sales prospects, but with limited budget, who were the hottest prospects to contact? Outcome:idata looked at the profile of their existing lodge owners – where they lived, what their party make-up was, age, mosaic profiles etc and successfully identified who the most likely prospects would be.
6. Client logo Sometimes it’s knowing where to start… Objective:‘Norfolk Bay’ were happy with their Reservation system but it just didn’t do what they wanted in terms of customer analysis and campaigns.Outcome:With over 40 years experience of working with nearly every type of system used for Holiday Parks including reservations, database, yield management and many more, idata were able to help them ‘see the wood from the trees’ and suggest a solution to their analysis needs.
7. Client logo What the data told us… Objective:‘Cornwall Cliffs’ had some tricky off-peak weeks that were proving difficult to sell. They asked idata to find their best customers to target.Outcome:Analysis found several ‘pots’ of customers such as retired couples and families with pre-school children who were able to come out of season, further analysis identified the best time and offer to tempt them with.
8. Client logo The right people, with the right offer at the right time… Objective:‘Devon Downs’ had over 85,000 past holidaymakers to mail to, the problem was who to talk to about what offer…Outcome:idata provided them with a standard suite of reports which give detailed customer insight into postcodes, party composition, lead time, sources of business, duration and new versus repeat analysis. This invaluable customer knowledge allowed them to be much more targeted with their activity.
9. Client logo Shhh…we keep your secrets With many clients across the industry such as….We are in a unique position to offer an industry wide view to help you put your business issues into perspective, that said your data is kept totally secure and we sign data confidentiality agreements with all our clients.
10. Client logo We are here when you need us… For friendly, honest advice on any issues to do with your Park data or systems, contact us on…www.i-data.co0845 299 6166 Alexandra RoadTonbridgeTN9 2AA