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Sustainable Strategies for Recruiting Work-Based Learners: Engaging Employers and Empowering Students

This study explores the sustainable recruitment of work-based learners at Anglia Ruskin University, focusing on the development of new programs and recruitment strategies beginning in March 2009. It highlights the importance of engaging key decision-makers, understanding motivations and expectations, and managing the recruitment process effectively to maintain credibility and course viability beyond 2012.

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Sustainable Strategies for Recruiting Work-Based Learners: Engaging Employers and Empowering Students

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Presentation Transcript

  1. Engaged with the employer and wedded to the student? Strategies for the sustainable recruitment of work-based learners.

  2. Anglia Ruskin University:Higher Skills @ Work- development of new programmes- recruitment to those new programmes- focus on full-time work based learners - begun in March 2009- SDF-support to end of 2011-12- sustainable beyond 2012

  3. Recruiting Work Based LearnersKey decision-makers: Employer Potential Student A two-stage process?

  4. Motivations, aspirations, fears & expectations? Employer Finance HR SMT Potential Student Line Manager

  5. Potential dangers to:- recruited numbers- relationships with employers- retention of students- course viability- credibility

  6. Key Activities:- Developing marketing & sales messages - Managing the recruitment process

  7. Developing marketing & sales messages:- motivations, aspirations, fears and expectations- the value of the product- realistic- understandable at every stage- consistent but tailored - direct communication with all decision-makers- the first step of induction

  8. Managing the process Employer University Potential Student

  9. Sustainable recruitment of work-based learners- linking outreach and delivery- understanding the multiple customers- induction begins before application- value beyond the course

  10. Tom TaylorHigher Skills @ WorkAnglia Ruskin Universitytom.taylor@anglia.ac.uk

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