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Facebook | Twitter for Law Enforcement

Facebook | Twitter for Law Enforcement. Casper Police Department August 3 , 2011. What is Social Media?. Benefits: Engage the community Reach the hard to reach Marketing/branding the agency Reputation management Dissolve the media filter Control the virtual scene Recruit LE officers

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Facebook | Twitter for Law Enforcement

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  1. Facebook | Twitterfor Law Enforcement Casper Police Department August 3, 2011

  2. What is Social Media?

  3. Benefits: • Engage the community • Reach the hard to reach • Marketing/branding the agency • Reputation management • Dissolve the media filter • Control the virtual scene • Recruit LE officers • Improve internal comms • Intelligence gathering • Challenges: • Inappropriate posts by officers • Responding to incidents • When has a crime been committed • Incidents that begin in SM • Citizen interference with investigations • New crimes – flash mobs • Officer Safety Issues • Facebook • Fake cop profiles • Facial recognition/Geolocation • Attacks on reputation

  4. Agenda • Module one: Facebook Fundamentals • Module two: Twitter Fundamentals • Module three: Officer Safety | Facebook settings • Module four: Third party applications for both | Policy

  5. Main Platforms • Twitter • Facebook • Blogs • YouTube • LinkedIn

  6. Module one: Facebook • More than 750 million active users • 50% of our active users log on to Facebook in any given day • Average user has 130 friends • About 70% of Facebook users are outside the United States • There are more than 250 million active users currently accessing Facebook through their mobile devices. • People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users.

  7. Facebook in Wyoming • In Wyoming • ✔ Facebakers.com

  8. Module Two: Twitter • 175 million registered users • 95M tweets are written per day • 300 employees • > 70,000 3rd party applications for Twitter • Mobile apps for smart phones

  9. Market/Brand the Agency

  10. Module three: Officer Safety • Outing oneself as a cop • Fake profiles • “Friend” real cops • Join cop-friendly groups – gather intelligence • Join fringe groups – legitimize the group’s philosophy • Geo-location • Facial recognition

  11. Officer Safety

  12. When it’s used against you

  13. Module four: 3rd party apps / Policy • Engagement • Management tools • Build a following • Mobile applications • Policy discussion • OSINT

  14. Engage the Community with Twitcam Coventry, West Midlands

  15. Policy • What kind of policies do you need? • Communications / Code of Conduct • CyberVetting • Investigations

  16. IACP Policy • Good for checklist • My observations: • Definitions • Placing web address on social media profiles - opposite • Competence • Command Staff Responsibility • Doesn’t address corporate branding

  17. Components of Policy • Use of department related images • What information is appropriate to post • Identifying oneself • Department equipment vs. personal equipment • Training • Competence • Command Staff Responsibility • Process for creating department profiles • Corporate imaging in all profiles

  18. SM Strategy • Not about the tools • Focus on the “C” & “O” • Personas • Research • Focus groups • Surveys

  19. Social Media in Law Enforcement Lauri Stevens – 978.764.9887 LAwSCommunications.com ConnectedCOPS.net TheSMILEConference.com Facebook.com/lawsomm Facebook.com/TheSMILEConference Linkedin.com/in/lauristevens @lawscomm @SMILEConference

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