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Podcasting 101

Podcasting 101. Podcamp Seattle 20 June 2008 Kathy Gill. MP3 + RSS = Podcast!. 2006. Why Podcast?. 18% of the US population; 9% in the prior month ( eMarketer , Apr 2008) Time-shifting Internal/External Our audience is changing!. How Do You Find Them?.

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Podcasting 101

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  1. Podcasting 101 Podcamp Seattle 20 June 2008 Kathy Gill

  2. MP3 + RSS = Podcast!

  3. 2006

  4. Why Podcast? • 18% of the US population; 9% in the prior month (eMarketer, Apr 2008) • Time-shifting • Internal/External • Our audience is changing!

  5. How Do You Find Them? Competitive Analysis Time: Who’s Doing What, Where and How?

  6. How Do You “Consume” Them?

  7. Subscribe!Listening is key to learning how to produce (or sponsor) your own.

  8. How Do You Create Them?

  9. Mike(s) + computer iPod, phone, Skype, digital recorder Audacity Garage Band Camera (Flip, phone, Digital PAS, DV camcorder) iMovie Movie Maker Quicktime Pro Final Cut Adobe… Audio or Video?

  10. Write For The Ear!“Reading most long sentences is like trying to nail Jell-O to a wall.”~ David Clark (writer)

  11. Marketing Tip: Social Networks Are Places We Hold Conversations Seminar v LectureCocktail Party v Concert

  12. Before You Podcast …. Blog • Easier (text is quicker) • Develop voice • Develop networks

  13. Questions, ideas, further conversations … • Kathy Gill • kegill@u.washington.edu • kegill on Twitter • Facebook, LinkedIn

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