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Elevating Your Social Media Strategy: Insights and Tips

Join Andrea Gonzalez for a comprehensive session on enhancing your social media presence. We’ll explore practical strategies for promoting your page, incorporating events, scheduling posts effectively, and discovering Facebook and Twitter tricks that can amplify your outreach. Learn how to use analytics to measure success, while understanding the importance of having a goal and strategy for your social media accounts. We’ll also cover policies related to posting and share valuable resources to help you navigate the social media landscape with confidence.

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Elevating Your Social Media Strategy: Insights and Tips

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  1. Feb. 11, 2013 Taking Social Media to the Next Level OCTS – Andrea Gonzalez

  2. Agenda • Review • Promoting your page • Incorporating events • Scheduling posts • Facebook tricks • Analytics • Twitter tricks • Shortening links • How to resources

  3. Bookmark this page! • CAES Social Media Info • www.caes.uga.edu/unit/octs/resources/social-media • Policies • Directory • Archived trainings

  4. Session 1 Review • Have a goal and a strategy • Have co-admins • doesn’t have to be CAES employee • Make sure to say the county/city/state • We’ve added blog support! • Need permission to post photos • Don’t use minors’ names • If you have an account, use it! • Consolidate accounts • Don’t be afraid to try

  5. Session 1 Review • Facebook • Should use page or group • Use privacy settings! • 4-H: closed group; no users under 13 • Twitter • Use a short username/handle • 4-H: protected accounts

  6. Questions? Use the chat box or “raise your hand.”

  7. Spread the word If people don’t know about your account? What’s the point? • Post links on your county webpage • Post links to other accounts on your social media accounts • Include link in your email signature • Ask people to share your account • Follow related accounts

  8. Webpage links and feeds http://developers.facebook.com/docs/plugins/ http://support.twitter.com/groups/31-twitter-basics#topic_112 Email: contrib@uga.edu

  9. Email signature hyperlinks • http://office.microsoft.com/en-us/outlook-help/create-and-add-an-e-mail-message-signature-HA010102351.aspx • http://office.microsoft.com/en-us/outlook-help/add-facebook-and-twitter-icons-to-your-email-signature-HA102637934.aspx

  10. Questions? Use the chat box or “raise your hand.”

  11. Events • Use Facebook to promote events • Post status • Link to Extension Calendar, flyer, website • Post flier as a picture • Create event through page or group • Pages: http://www.facebook.com/help/116346471784004/ • Groups: http://www.facebook.com/help/185716894811068/

  12. Facebook Event Can invite friends from personal account or members of a group Will need to promote event link to get people to RSVP More info on events: http://www.facebook.com/help/131325477007622/

  13. Events • Use Twitter to promote events • Create a hashtag • #AgForecast • Tweet links • Tweet pictures at event • “Live Tweet” • http://dev.twitter.com/media/live-tweeting

  14. #Hashtag Use something short No spaces Will need to promote in order to get people to use More info on hashtags: http://support.twitter.com/articles/49309-what-are-hashtags-symbols

  15. Questions? Use the chat box or “raise your hand.”

  16. Post ahead • Hootsuite • Facebook pages: • Schedule posts: http://www.facebook.com/help/389849807718635/ • See scheduled posts: http://www.facebook.com/help/419519808068496/ • Twitter: • TweetDeck

  17. Schedule Use third party tool. Don’t forget to interact! www.hootsuite.com

  18. Questions? Use the chat box or “raise your hand.”

  19. Facebook Features • Personalized addresses • Pages: http://www.facebook.com/help/153658991424371/ • Groups: http://www.facebook.com/help/?faq=206871819351594 • http://www.facebook.com/groups/JonesCounty4H/ • VS. • http://www.facebook.com/groups/187509852192/

  20. Pin posts • Keep an important post at the top so it doesn’t get lost. • How to: • Pages: http://www.facebook.com/help/235598533193464/ • Groups: http://www.facebook.com/help/399494523452700/ • To unpin, repeat steps of pinned post, but instead select “unpin.”

  21. Post as yourself • How to tell: • Look at Thumbnail • Post vs. Status • www.facebook.com/help/168135343245607/

  22. “Like” as a page • Use “cog” • Choose “Like as Your Page”

  23. Timeline Photos • Reposition: • http://www.facebook.com/help/164923120294376/

  24. Facebook Question A B • Create a poll for (a) pages or (b) groups • Add poll options = answer choices • Can leave comments • http://www.facebook.com/help/facebookquestions

  25. User Insights • Track your page’s progress • Follower demographics • Post popularity • Export data • Learn more: www.facebook.com/help/328178307276370/

  26. Group Features • Message members • http://www.facebook.com/help/149652268437264/ • Create an email address • http://www.facebook.com/help/206871819351594/ • Share Files and Docs • Upload file: http://www.facebook.com/help/397856870259152/ • Create Doc: http://www.facebook.com/help/203003559734725/

  27. Change group icon Click “Cog” Select “Edit Group Settings” Use drop down arrow next to group name Choose appropriate icon Save

  28. Change group pictures Hover over top right thumbnail Choose a photo Drag to reposition Save changes

  29. Privacy • For Pages: • http://www.facebook.com/help/329858980428740/ • For Groups: • http://www.facebook.com/help/412300192139228/ • Basics: • http://www.facebook.com/help/325807937506242/

  30. Questions? Use the chat box or “raise your hand.”

  31. Twitter Features • How to see retweets and mentions: • http://support.twitter.com/groups/31-twitter-basics/topics/111-features/articles/20169398-about-the-activity-and-interactions-tabs • Include pictures in a tweet: • http://support.twitter.com/groups/31-twitter-basics/topics/109-tweets-messages/articles/20156423-how-to-include-pictures-in-tweets

  32. Link to a tweet • Want to share a specific tweet? Get the URL: • http://support.twitter.com/groups/31-twitter-basics/topics/109-tweets-messages/articles/80586-how-to-link-directly-to-an-individual-tweet

  33. Twitter Features • How to include links: • https://support.twitter.com/articles/78124-how-to-post-links-urls-in-tweets • Will automatically shorten • Can also use bit.ly or Hootsuite to shorten links. Can track clicks (not very easy). • http://www.elirose.com/2011/09/bitly-link-analytics-tracking/

  34. Questions? Use the chat box or “raise your hand.”

  35. Additional Resources • 50 social media marketing tips: www.jeffbullas.com/2011/05/24/50-social-media-marketing-tips-and-tactics/ • Facebook tips: www.facebook.com/facebooktips • About Pages: http://www.facebook.com/help/364458366957655/ • About Groups: http://www.facebook.com/help/162866443847527/

  36. Additional Resources • Twitter Basics: http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/13920-get-to-know-twitter-new-user-faq • Hootsuite: www.hootsuite.com • TweetDeck: http://support.twitter.com/groups/34-apps-sms-and-mobile/topics/177-tweetdeck/articles/20169620-getting-started-with-tweetdeck

  37. Contact me Andrea Gonzalez alg88@uga.edu 706-542-8981

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