Taking Mopar to the Next Level…

1. AutoWeek/Automotive NewsSpecialty Vehicle ForumLas VegasNovember 1, 2004Rich RaeDirector, Mopar

2. Taking Mopar to the Next Level…

3. Evolution of Accessories One part at a time . . . Chrome Grille Insert Power Running Boards Chrome Wheels Stainless Steel Tubular Side Steps

4. Evolution of Accessories Packages … MSRP $1,849 Work Truck Package MSRP $2,335 MSRP $1,465 Chrome Accent Package Appearance Package

5. The Evolution Continues… Upfitting

6. Why Upfitting? Appearance EnhancementMass CustomizationAdding Value/ContentProcess Optimization

7. 2003 Dodge RamThunder Road and Hemi Express

8. 2003 Dodge RamThunder Road and Hemi Express Thunder Road/HEMI Express Plant: Warren Truck • Upfitter: Decoma Roseville, MI • Contents and Suppliers: • Tonneau Cover • Penda • Molded Running Boards • Algonquin Automotive • Accent Kit • Algonquin Automotive • Fuel Filler Door • AMP • Chrome Exhaust Tip • Borla Production Run: March-June ‘03 Production Volume: 4,000 units Sales Region: Southeast & West MSRP: $3,025

9. 2003 Jeep Wrangler Tomb Raider

10. 2003 Jeep Wrangler Tomb Raider Tomb Raider Plant: Toledo, Ohio Upfitter: MSX International Auburn Hills, MI • Contents and Suppliers: • Bumper fascia • J-Mark • Light bar • Ground Effects • Off-road lights • Hella • Rock rails & Tail Lamp Guards • Ground Effects • Fender Flairs • Bushwacker • Fog Light Covers • Meridian Automotive Production Volume: 1,000 units Production Run: July, 2003 Sales Region: Sold nationwide MSRP $2,995

11. 2004 Dodge Dakota Chrome Accent Package

12. 2004 Dodge Dakota Chrome Accent Package Dakota Chrome Packages Plant: Warren Truck Upfitter: DCC SHVTC Sterling Heights, MI • Contents and Suppliers: • Tubular side steps • Ground Effects • Fuel filler door • AMP • Exhaust tip • AMG Industries • Splash Guards • Power Flow Production Volume: 2,400 units Sales Region: Sold nationwide Production Run: Jan. thru May, 2004 MSRP $1,495

13. 2004/2005 Dodge Ram Hemi Sport/RumbleBee

14. 2004/2005 Dodge Ram Hemi Sport/RumbleBee Hemi Sport/RumbleBee Plant: St. Louis Upfitter: Roush Manufacturing Fenton, MO • Contents and Suppliers: • Hood scoop • Quality Metalcraft • Body kit/cladding • Algonquin Automotive • Tail Lamp Guards • Ground Effects • Brushed aluminum fuel door • AMP • Chrome Exhaust Tip • Borla • Unique logo appliqué • Kay Automotive Graphics Production Volume: 24,000 units Production Run: Jan. thru Nov. 2004 Sales Region: Sold nationwide MSRP $2,600

15. Upfitting Lineup Tomb Raider Thunder Road/Hemi Express Hemi Sport Rumble Bee Dakota Chrome Accent Package

16. What Upfitting is NOT….for Mopar Today….. NOT StructuralNOT Engine Performance NOT Oversized Wheels and TiresNOT Unique Paint Schemes

17. Why do we Upfit? ENHANCE THE BRAND PROFIT LIFECYCLE MANAGEMENT

18. What We’ve Learned….. • Facility within 30 miles • Secured storage for 300 – 400 vehicles • Docks and necessary equipment • Quality inspections • eCommerce/EDI • Inventory Management

19. What’s Next….

21. Premiering at SEMA…. The RAM DAYTONA (Prototype)

23. w h a t i s a s p e e d s h o p a r e t a i l “s t o r e w i t h i n a s t o r e” a s h o w c a s e f o r a c c e s s o r i e s p e r f o r m a n c e m e r c h a n d i s e a h a n g o u t f o r c a r n u t s

24. a n n o u n c e d f e b r u a r y 2 0 0 3 • p i l o t J u n e 2 0 0 3 • p r o g r a m l a u n c h e d o c t o b e r 2 0 0 3 n o w 2 0 l o c a t i o n s n o w o p e r a t i n g 2 2 d e a l e r b u s i n e s s p r o p o s i t i o n s p e n d i n g o v e r 5 0 d e a l e r s o n l i s t

25. w h y m o p a r c a n p u l l i t o f f

26. MUSCLE

28. STREET

29. Available March 1 20% of SRT4 OWNERS PURCHASED STAGE 1 and Mopar Blow Off Valve Available SEMA 04

30. Sport Compact Car Magazine “TOP 20 PRODUCTS FOR 2004”

31. I will surely trade by black RSX Type S for the new SRT4 Note the Mopar Turbo Upgrade Web Banner

32. One of the main reasons I traded, Mopar Factory Support

33. SPEED

34. MUSCLE SPEED STREET t h e t h r e e f a c e s o f m o p a r e n t h u s i a s t ‘ s

35. Thank you