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Regal Prestige Promotions

Regal Prestige Promotions

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Regal Prestige Promotions

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  1. Regal Prestige Promotions Victorian Hotel Proposal Redefining the Royal Experience

  2. Agenda • Welcome • Introduction • Opportunity • Target Audience • Media Strategy • Conclusion Redefining the Royal Experience

  3. Opportunity • Increase Brand Awareness • Increase room revenue in off-season Redefining the Royal Experience

  4. Target Audience Free Spirit- EQ • Ages 35-55 • Couples and families • Seattle and Victoria • Educated, adventurous professionals • Enjoy sharing experiences via social media • Preference to online and traditional advertising Redefining the Royal Experience

  5. Target Audience Cultural Explorer- EQ • Ages 35-55 • Couples and families • Seattle and Victoria • Full immersion • Interactive Sampling • Looking for uniqueness, style and history • Socially responsible, nature-loving consumers Redefining the Royal Experience

  6. Media Strategy Redefining the Royal Experience

  7. Media Strategy 1. Facebook Ads Redefining the Royal Experience

  8. Media Strategy 2. Newspaper Ads Redefining the Royal Experience

  9. Media Strategy 3. Website Design http://jason2007432.wix.com/jasonmiaovictorian (New and improved) www.victorianhotel.com (existing website) Redefining the Royal Experience

  10. Media Strategy 4. Postcards Redefining the Royal Experience

  11. Media Strategy 5. E-Newsletter Redefining the Royal Experience

  12. Media Strategy 6. Promotional Package example Redefining the Royal Experience

  13. Thank You! Redefining the Royal Experience