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SEO (Search Engine Optimization)

SEO (Search Engine Optimization). By Raza / Faisal. By: Raza Usmani Faisal Khan . What is SEO?. It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. Why SEO???.

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SEO (Search Engine Optimization)

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  1. SEO (Search Engine Optimization) By Raza / Faisal By: Raza Usmani Faisal Khan

  2. What is SEO? It is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results.

  3. Why SEO??? • To make the content of your web pages more relevant • More attractive • More easily read by search engines • Crawling and indexing website.

  4. Why SEO??? Continued.. • Potential customers can locate your current web site easily • Traffic to your web site could be extremely low. • Potential customers might not even know that your site exists.

  5. How to SEO • Website Audit (Google Analytics, Google Webmaster) • Off-page optimization • On-page optimization • On-site optimization • Social Media Optimization

  6. Off-page optimization • Search Engine submission • Article submission • Social bookmarking • Directory submission • Content Submission

  7. On-page optimization • HTML coding (<h1><image> etc..) • Meta Keywords • Meta Description • Page title • HTML validation • Duplication fixing

  8. On-site optimization • Google Analytic setup • Google webmaster setup • Canonical Issues • Broken Links • Customized 404 error • Robots.txt • Scripts optimization

  9. Keywords Analysis • Select keywords that promotes your business. • Collect from Competitors website • Collect from user queries • Google Analytics

  10. Keywords.. Don’ts • Stuffing of Keywords • Duplication • High Density • Keywords usage in content • Phrasing more than once

  11. Google Analytics

  12. Google Analytics continued… • Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. • The basic service is free of charge and a premium version is available for a fee.

  13. Key Benefits-Google Analytics • User Visits (Hourly, Daily, Weekly, Monthly & Yearly) • Pageviews by users • Unique Visitors • Avg. Duration • % New Visits • Bounce Rate

  14. Key Benefits-Google Analytics • Demographics (City, Country) • System (Browser, OS, Service Provider) • Much more…

  15. Google Webmaster • Submission of Website • Error Removals(HTML/Server Request/Custom Errors) • Crawler errors and rate • Block URLs (Robots.txt) • Demote URLs • Sitemap Generation & Submission • Backlinks • Internal Links

  16. Error Removals • HTML • CSS • Javascripts • Server Request • Custom Errors

  17. CRAWLER • Crawler errors and rate • HTML Codes • Javascripts • CSS • Content updated • Broken Links • Canonical Links

  18. URLs – Promotion / Demotion • Sitemaps • Block URLs (Robots.txt) • Demote URLs

  19. Sitemap Generation & Submission Usage: • Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement. • Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website. • Site maps help the search engine spider pick up more pages from the website

  20. SEO - TOOLs • Error Detectors HTML & CSS Error detectors: www.W3C.org • Sitemap Generator Plugin for wordpress Online URL Third Party Tool

  21. SEO - Tools • Broken Links Checker Third Party URLs / Softwares • Free SEO extreme Tool

  22. Thank You!

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