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SEO PowerPoint Presentation

SEO

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SEO

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Presentation Transcript

  1. SEO Search Engine Optimization

  2. Presentation Overview • Search Engine Basics • Why Optimize? • Key Concepts • Optimization • Content Management Systems • Summary • Resources

  3. Search Engine Basics • Have you ever searched for something and wished you had help? • It is that common feeling that led to a creation of one of the most effective parts of internet search engines. • Search engines are as vital to the internet as the websites they take you to. • Search engines are one of the primary ways that internet user find Web sites .

  4. Search Engine Basics • Without a search engine, it would be difficult to surf the net for anything. • Search engines work well because of the software programs used to run them. • Software programs such as alta, vista, and Google help search engines look for information on the world wide web.

  5. Search Engine Basic • These software programs index information and send out “crawlers” to search for new information add to the web. • Crawlers find new websites and web pages based on SEO. • Search engines use SEO’s to locate “old” and “new” website.

  6. Search Engine Optimization • An introduction to optimizing a web site for the best possible search engine results. • A web site with good search engine listing may see a increase in traffic.