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SEO

A basic class for SEO , deals with types and techniques in SEO

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SEO

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  1. What is on page seo??? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines following the rules or algorithm set by google

  2. Seo optimization: Page title:- Your page titles are one of the most important seo factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page. it must contain max character of 60.

  3. Seo optimization Meta Descriptions Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed. It must contain MAXimumCHARACTER LENGTH OF 300

  4. Seo optimization Meta Tags For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.

  5. Seo optimization URL Structure •  search engine friendly URLs is highly recommended. • Shorter URLs seem to perform better. • URLs should include targeted keywords. • location of these keywords can also be a major influence. For example site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

  6. Seo optimization Body Tags (H1, H2, H3, H4, etc.):- When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2, H3, H4 etc.tags are used. It must contain the primary focus. • DOMAIN:- SHOULD BE WITH OR WITHOUT WWW.ADD301 REDIRECTION TO THE PREFERRED VERSION(TO REDIRECT IF THE WEBSITE HAD BE CHANAGED)

  7. Seo optimization Keyword Density: Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.To avoid this, try to keep your keyword density to roughly 2-5%.

  8. Seo optimization IMAGE: IMAGE FILE NAME MUST CONTAIN KEYWORD. IMAGE MUST HAVE ALT ATTRIBUTE WITH KEYWORD. IMAGE SHOULD HAVE TITLE ATTRIBUTE WITH KEYWORD.IMAGE FILE SIZE SHOULD BE COMPRESSED INTER LINK: CONTEXTUAL INNER LINKS ARE CRUCIAL. INNER LINKS “ANCHOR TEXTS MUST CONTAIN RELEVANT KEYWORDS

  9. Seo optimization

  10. Seo optimization Schema Tags: Schema is nothing but micro data that makes it much simple for search engines to parse the content on our web pages more effectively so they can serve relevant results to users based on search queries.

  11. Seo optimization STRUCTURED DATA:- USE SCHEMA TO maRKUP REVIEWS, EVENTS. TEST STRUCTURED DATA ON GOOGLE SEARCH CONSOLE. ANALYSE RICH SNIPPETS & INCREASE OTR

  12. Site Navigation & Breadcrumb • Breadcrumbs are simply navigational links that is placed on top of the body content of a web page. • breadcrumbs allow visitors to quickly refer to the links of homepage, or of the current page. • Try to add some LSI keywords in the breadcrumbs.

  13. Seo optimization HTML Sitemap • HTML Sitemap is one of the small factor for SEO ranking • . Most of the experts call it as human friendly or user friendly sitemap. • We can provide a list of web pages that can be easily indexed by a search engine crawler. • no preferred format used for major search engines like Google, Yahoo and Bing.

  14. Seo optimization:- XML Sitemap IT is a place where we can outline the structures of your site. ITS format is easily understood by search engine bots but it is not easily understood by a human. • If you happen to visit an XML sitemap you will just see a bunch of codes. If you have any crawling issue on your website or blog, XML sitemap is the best option to go with.

  15. Seo optimization:- SOCIAL:- Include major social media sites (facebook, google plus).add social share and follow buttons. And also include open graph and twitter card.

  16. Seo checklist

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