1. Profile Backlinks We have noticed that one of the most common and harmful mistakes in SEO is the profile of SEO links (anchors) of our customers' sites. So here is an article that allows you to find the right formula and create a natural back-links profile. Our research has shown that people following the link distribution formula (below) are in the top 10 of Google (and if their SEO on-site is also well done). Web sites exceeding these rules cannot be positioned in the top 10 search results thanks to SEO. Indeed, Google is constantly working on improving its algorithms. And after each update, many websites lose their positions in the SERP (search engine results page). Most of the time, the fall is explained by an unnatural distribution of the anchors of their link profile. We spent several weeks determining the ideal formula for distributing keywords in link anchors. Our SEO study focused on all types of sites, having different positions in the Google SERPs for which we analyzed the link profiles.