1. strategy 3.0 • agency • change world • them / us • the firm ISM 621 STMT

2. knowledge-absence technology funding alliance U regulation labor competition ISM 621 STMT

3. state of U-1 Ka K-truth ? ignorance (science) ISM 621 STMT

4. state of U-2 Ka K-truth ? indeterminacy (game theory) Kb ISM 621 STMT

5. state of U-3 Ka K-truth ? incommensurability (theorizing) Kb ISM 621 STMT

6. constraint analysis • identification • type - ign, ind, inc • expand option-space • move / replace • innovate ISM 621 STMT

7. SWOT opportunities strengths threats weaknesses ISM 621 STMT

8. BCG cash cows dogs $$ - €€ question marks stars ISM 621 STMT

9. Balanced Scorecard discussion finance learning & growth market internal operations ISM 621 STMT

10. knowledge-absence types technology - ignorance funding - indeterminacy U labor - ignorance/ indeterminacy alliance regulation - ignorance competition - indeterminacy ISM 621 STMT

11. types • if all constraints are factual (ignorance) - strategy 1.0 - no strategic decision • if all are indeterminacy - negotiated - rent protection (Porter 5-force) • generally mixed - ignorance & indeterminacy • ALWAYS multiple constraints - incommensurability, imagination, collaborative discussion ISM 621 STMT

12. funding government standards entrepreneur’s morals/ethics competitor’s marketing labormarket changes technological advance business model ISM 621 STMT

13. persuasion • rhetoric • logos, ethos, pathos • emotion as spur to action • implementation begins with persuasion • strategy = leadership • transformation - changing us ISM 621 STMT

14. ISM 621 STMT